Abstract
After some background fact-finding and analysis of the situation, Nestlé decided to take the risk and submitted a plan for the construction of a milk factory in Moga, some 160 km northwest of Chandigarh, the capital of the state of Punjab, for approval by the Government of India. The formalities pertaining to the incorporation of an Indian company were successfully completed in 1959, in which Nestlé owned 90 % of the capital. Accordingly, in 1961, in a non-descript and a very little known area of Punjab, with no culture of sustained milk production and a virtually non-existent milk economy, Nestlé constructed a factory with a processing capacity of 9,000 t of fresh milk per year.
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Biswas, A.K., Tortajada, C., Biswas-Tortajada, A., Joshi, Y.K., Gupta, A. (2014). Moga Factory: The Beginning. In: Creating Shared Value. SpringerBriefs on Case Studies of Sustainable Development. Springer, Cham. https://doi.org/10.1007/978-3-319-01463-0_3
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DOI: https://doi.org/10.1007/978-3-319-01463-0_3
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