Abstract
Nestlé has just completed one centenary of its involvement in India, where it started its trading activities in 1912. During this long 100 year partnership, both the company and the country have evolved very significantly. Some 50 years ago, very few people, if any, could have predicted that India would jettison its image of ‘Licence Raj’ and become an emerging economic world power. Neither would have they been able to foresee that Nestlé would be the world’s biggest company in the food, beverages and nutrition sectors and a trailblazer in fostering the interdependence between commercial activities and social goals, now widely embraced by the corporate sector as Creating Shared Value.
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Notes
- 1.
India’s compulsory regulatory legislation for the dairy industry was long framed in two main documents. The Prevention of Food Adulteration Act, 1964, includes a section specifying the standards and minimum quality levels to be achieved in milk production. Additionally, the 1992 Milk and Milk Products Order requires all units handling more than 10,000 L of liquid milk per day or more than 500 tonnes (t) per annum to get a processing and distribution permit. The order also specifies the milkshed area and lists the basic hygienic conditions to be maintained at the premises (India’s TEDO, undated). In 2011, the Food Safety and Standards Authority issued an overarching regulation to consolidate numerous previous policies regarding food products including milk and milk products (Karmakar and Banerjee 2006).
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Biswas, A.K., Tortajada, C., Biswas-Tortajada, A., Joshi, Y.K., Gupta, A. (2014). Introduction. In: Creating Shared Value. SpringerBriefs on Case Studies of Sustainable Development. Springer, Cham. https://doi.org/10.1007/978-3-319-01463-0_2
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