Abstract
In addition to marketing actions, companies in the aeronautics and space sector have developed many tools to increase the loyalty of customer companies including maintenance, training and financial compensation (offsets). These tools play an important role from the definition of the product/service mix to the development of customer loyalty.
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- 1.
See Boeing’s Current Market Outlook and Airbus’ Global Market Forecast.
- 2.
See Boeing’s Current Market Outlook.
- 3.
Source: Overhaul & Maintenance, Global MRO Forecasts, April 2012.
- 4.
Source: Boeing’s Current Market Outlook.
- 5.
Source: STRAIR’s MRO Market Study, 2007.
- 6.
Text based on Brosselin, S. (2000). in Passager Aérien, 2nd Quarter.
- 7.
However a plane can takeoff with some equipment failures. This extremely carefully regulated situation is specified in international document: Minimum Equipment List.
- 8.
See below: “A key to aircraft safety”.
- 9.
See Piernaz, P. (1999). Les constructeurs d’avions face au feu électrique, in L’Usine Nouvelle, n°2677 bis, pp 22–24.
- 10.
See Chap. 15.
- 11.
See Chap. 7.
- 12.
See below, Training.
- 13.
See Niedercorn, F. (2000). in Dossier Industrie: Face au défi de la sécurité, Les Echos, 17 May, pp 69–72.
- 14.
Hartley, K. (1998). Economic Evaluation of Offsets, The University of York, April.
- 15.
Dusclaud, M., & Soubeyrol, J. Enjeux technologiques et relations internationales, Economica.
- 16.
See Chap. 10.
- 17.
Rodriguez, R. A. (1991). Offset, Buy-back, Technology Transfer, Joint Ventures in Cooperative Security, ISSC Seminar, Brussels, 26–27 June; Stahel, M., Offset, (1991), Countertrade, Technology Transfer in Cooperative Security, ISSC Seminar, Brussels, 27 June.
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© 2014 Springer International Publishing Switzerland
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Malaval, P., Bénaroya, C., Aflalo, J. (2014). Building Loyalty: Maintenance, Customer Training and Offsets. In: Aerospace Marketing Management. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-01354-1_14
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DOI: https://doi.org/10.1007/978-3-319-01354-1_14
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