Abstract
This chapter explains how we established a business plan for Elisa. After first analyzing the market, that is, the wants of the elderly as well as already existing products, we then examined different business models. After choosing one, we developed a whole business plan and started talks with investors.
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Osterwalder, A., Pigneur, Y.: Business Model Generation. Ein Handbuch für Visionäre, Spielveränderer und Herausforderer. Campus Verlag GmbH, Frankfurt am Main (2010)
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© 2014 Springer International Publishing Switzerland
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Prasser, W., Wiebusch, F. (2014). Business: How We Worked to Get Elisa into the Market and Share the Benefits. In: Moritz, E. (eds) Assistive Technologies for the Interaction of the Elderly. Advanced Technologies and Societal Change. Springer, Cham. https://doi.org/10.1007/978-3-319-00678-9_10
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DOI: https://doi.org/10.1007/978-3-319-00678-9_10
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-00677-2
Online ISBN: 978-3-319-00678-9
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