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Business Research Reports

  • S. Sreejesh
  • Sanjay Mohapatra
  • M. R. Anusree
Chapter

Abstract

Market researchers and decision makers conduct research on various problems/opportunities and base their future decisions on the findings of the research. Unless the research results are properly communicated in the reports, they would be of little use to managers. Managers cannot take valid and effective decisions unless the entire research findings are presented to them in a systematic manner. A business research report contains many items including findings, analysis, interpretations, conclusions and at times recommendations. These can be presented to the management either in a written form or communicated orally. For the research findings to be useful to the managers, the research report needs to be meticulously designed, with all the necessary contents properly arranged and presented.

Keywords

Research Report Research Objective Line Graph Oral Presentation Prefatory Information 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  1. 1.IBS HyderabadIFHE UniversityHyderabadIndia
  2. 2.Xavier Institute of ManagementBhubaneswarIndia
  3. 3.Department of StatisticsUniversity of KeralaTrivandrumIndia

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