Advertisement

Business Hears the Call

Chapter
  • 587 Downloads
Part of the SpringerBriefs in Ethics book series (BRIEFSETHIC, volume 6)

Abstract

The positive response of American business to the demands of environmental sustainability is traced, from the earliest cases where technological sophistication made environmentally-friendly products and processes a major goal of manufacturing through to the new emphasis on “sustainable development.” New paradigms emerge in the relation of business to the natural environment—biomimicry, the preservation of biodiversity, the orientation to “biophilia,” and ultimately William McDonough’s replacement of “cradle to grave” with “cradle to cradle.”

Keywords

Corporations 3M Green marketing Niche marketing Body works Ben & Jerry’s Green automobiles McMansions Sustainable development Biomimicry Biophilia William McDonough Cradle to cradle 

Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.Fairfield UniversityShelburneUSA

Personalised recommendations