Abstract
While outbound tourism and Internet applications in Mainland China (hereafter known as China) have developed rapidly, understanding the preferred destinations of Chinese travelers is thus crucial. This research investigates the travel preferences of Chinese online travelers by collecting data from Ctrip.com, one of the largest travel websites in China. Research findings show that Australia and Nepal are the most favorable overseas destinations as revealed by Chinese Internet travelers. This research is expected to arouse the influence and impact of electronic Word-of-mouth (eWOM) in Chinese online population.
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Ip, C., Qi, S., Leung, R., Law, R. (2010). Which Overseas Destinations do Chinese Travelers Like to Visit?. In: Gretzel, U., Law, R., Fuchs, M. (eds) Information and Communication Technologies in Tourism 2010. Springer, Vienna. https://doi.org/10.1007/978-3-211-99407-8_29
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DOI: https://doi.org/10.1007/978-3-211-99407-8_29
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-99406-1
Online ISBN: 978-3-211-99407-8
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