Abstract
This paper presents a framework for systematically evaluating the short-term brand values perception of content-intensive destination websites. The approach leverages state-of-the-art research methods in value-driven design and brand experience evaluation, and offers ready-touse techniques to test the degree in which brand values are actually perceived by the target users. Finally, the proposed framework provides a way to quantify brand values perception and transform these results into readable indicators to inform requirements for site redesign.
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Yang, T., Bolchini, D. (2010). Quantifying Brand Values Perception in Destination Websites: a Design Requirements Perspective. In: Gretzel, U., Law, R., Fuchs, M. (eds) Information and Communication Technologies in Tourism 2010. Springer, Vienna. https://doi.org/10.1007/978-3-211-99407-8_26
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DOI: https://doi.org/10.1007/978-3-211-99407-8_26
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-99406-1
Online ISBN: 978-3-211-99407-8
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