Skip to main content
SpringerLink
Log in

Some Critical Remarks on Dynamic Packaging from the Perspective of SMEs and Small Tourism Destinations

  • Conference paper
Information and Communication Technologies in Tourism 2008

  • 5125 Accesses

Abstract

This paper builds on findings from the ERDF-funded study on Dynamic Packaging 2006 and from e-Business W@tch 2006, a study commissioned on behalf of the European Commission- and complements these results with more recent data and analysis. Its basic intention is to critically analyse the notion of Dynamic Packaging (DP) from the perspective of SMEs and small tourism destinations. From their perspective, most DP promises do not withstand a critical investigation. DP benefits do exist, but in order to exploit these potentials, enormous organisational and technological challenges must be taken.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Baltes, J. (2002). Der Hype ums Dynamic Packaging. In: touristik aktuell, 44, 11/2002.

    Google Scholar 

  • Cardoso, J. (2006). Developing Dynamic Packaging Systems using Semantic Web Technologies. In: Transactions on Information Science and Applications, Vol. 3(4), April 2006, S. 729–736, http:/dme.uma.pt/jcardoso/Research/Papers/WSEAS-Journal-512-3 80.pdf [Aug. 10, 2006]

    Google Scholar 

  • Chipkin, S. (2005). The dynamite of dynamic packaging. In: Hotel Report, http://www.ezrez.com/docs/HotelReport_0405.pdf [July 3, 2006] CSI Media, http://www.csimedia.net/solutions/dp.asp [Sept. 4, 2006]

    Google Scholar 

  • Fettner, F. (2006). Neue Wege zum Gast. In: Hotel & Touristik, 1–2/2006, 26–29.

    Google Scholar 

  • Fischer, C. (2005). Die Vorwärts-Strategie, http://www.touristikreport.de/rd/archiv/7697.php [Sept. 4, 2006]

    Google Scholar 

  • Fitzgerald, C. (2004). Key Trend: Dynamic Packaging. The impact of technology on the sale of commodity products, both online and offline, http://www.solutionz.com/pdfs/01-Dynamic_Packaging.pdf [Aug. 12, 2006]

    Google Scholar 

  • Kabbaj, M. Y. (2003). Strategic and Policy Prospects for Semantic Web Services Adoption in US Online Travel Industry, http://ebusiness.mit.edu/bgrosof/paps/kabbaj-masters-thesis-travel+sws.pdf [May 28, 2006]

    Google Scholar 

  • Marcussen, C. H. (2007). Trends in European Internet Distribution — of Travel and Tourism Services, http://www.crt.dk/UK/staff/chm/trends.htm [Aug. 14, 2007]

    Google Scholar 

  • Markus, M. (2007). Dynamische Produktbündelung in Salzburger Tourismusdestinationen. Eine Analyse von Potenzialen, Herausforderungen und Umsetzungsschritten. Hamburg: ITD-Verlag.

    Google Scholar 

  • McDonald, M. (2005). Dynamic Duo. The emergence of real-time do-it-yourself travel planning and the rise of LCCs are forcing change upon Europe’s package tour industry, http://www.atwonline.com/channels/airlineFocus/article.html?articleID=l 145 [July 19, 2006]

    Google Scholar 

  • e-Business W@tch / European Commission (2006). ICT and e-Business in the Tourism Industry. Sector Impact Study No. 08, December 2006. Salzburg / Brussels, www.ebusiness-watch.org [Aug. 14, 2007]

    Google Scholar 

  • Orman, F. (2006). Comment to Sommerville, H. (2005). Dynamic Packaging — hot or not? In: The Travolution Blog, http://travolution.blogspot.com/2006/03/dynamic-packaging-hot-or-not.html [July 19, 2006]

    Google Scholar 

  • Poon, A. (2003). A New Tourism Scenario — Key Future Trends. The Berlin Report, http://www.fedhasa.co.za/wc/BERLIN%20REPORT.pdftMarch 28, 2006]

    Google Scholar 

  • Rogl, D. (2003): Schwieriges Spiel mit den Bausteinen. In: FVW, Nr. 24, 15.10.2003, S. 59–61.

    Google Scholar 

  • Rose, N. (2004). Selling Complex Leisure Travel Online. Focus on Dynamic Packaging Technology. Travel Tech Consulting, Inc. and PhoCusWright Inc., httt://store.phocuswright.com/secoletronfo.html [July 20, 2006]

    Google Scholar 

  • Schambach, W. (2005). Dynamic Packaging im Internet, http://www.schambach.de/an_dynam.htm [July 21, 2006]

    Google Scholar 

  • Siddle, R. (2006). Dynamic packaging supplement 2006, http://www.travelweekly.co.uk/Articles/2006/04/27/21811 /Dynamic+packaging+supple ment+2006.html [Aug. 28, 2006]

    Google Scholar 

  • Sommerville, H. (2006). Dynamic Packaging: hot or not?, http://travolution.blogspot.com/2006/03/dynamic-packaging-hot-or-not.httnl [July 19, 2006]

    Google Scholar 

  • Stengel, N. (2004). Eine Analyse der Auswirkungen auf die Tourismus-Wertschöpfungskette und spezielle Bereiche des Tourismus-Marketing. Diplomarbeit an der Technischen Universität Dresden, Fachbereich Verkehrswissenschaften.

    Google Scholar 

  • Sullivan, M. (2003). Bundling The Bottom Line. In: Forbes Magazine (20.03.2003), http://www.forbes.com/best/2003/0320/001tab.html [July 20, 2006] and http://www.forbes.com/best/2003/0320/001print.html [July 20, 2006]

    Google Scholar 

  • Travel Mole (2005). Competition heats up in online arena, http://www.travelmole.com/stories/106166.php?news_cat=8 [July 24, 2006]

    Google Scholar 

  • Travel Mole (2006). Online’ stimulates rather than cannibalises, http://www.travelmole.com/stories/109246.php [July 24, 2006]

    Google Scholar 

  • Travel Tech Consulting Inc., www.traveltechnology.com/leisureTl.htm [Aug. 3, 2006]

    Google Scholar 

  • Trisept Solutions (o.J.). Making Sense of Dynamic Packaging, http://www.triseptsolutions.com/Dynamic_Packaging.pdf [June 29, 2006]

    Google Scholar 

  • Wong, C. (2006). Industry Trend: Hippocratic holidays, http://www.euromonitor.com/Articles.aspx?folder=Industry_Trend_Hippocratic_holida ys&print=true [Aug. 14, 2007]

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Salzburg Research Forschungsgesellschaft, Austria

    Mark Markus & Markus Lassnig

Authors
  1. Mark Markus
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Markus Lassnig
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Ecole Supérieure des Sciences Economiques et Commerciales Business School, Institut de Management Hotelier International, Cergy-Pontoise, France

    Peter O’Connor

  2. eTourism Competence Center Austria, Innsbruck, Austria

    Wolfram Höpken

  3. Department of Recreation, Park, and Tourism Sciences, Texas A&M University, College Station, Texas, USA

    Ulrike Gretzel

Rights and permissions

Reprints and permissions

Copyright information

© 2008 Springer-Verlag Wien

About this paper

Cite this paper

Markus, M., Lassnig, M. (2008). Some Critical Remarks on Dynamic Packaging from the Perspective of SMEs and Small Tourism Destinations. In: O’Connor, P., Höpken, W., Gretzel, U. (eds) Information and Communication Technologies in Tourism 2008. Springer, Vienna. https://doi.org/10.1007/978-3-211-77280-5_16

Download citation

  • DOI: https://doi.org/10.1007/978-3-211-77280-5_16

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-77279-9

  • Online ISBN: 978-3-211-77280-5

Publish with us

Policies and ethics

Search

Navigation