Abstract
This paper introduces the “Fototeddy Strategy”, which uses offline physical interaction to drive online virtual interaction at a designated website. A big Teddy sculpture, the Fototeddy, which functions as a photo booth demonstrates the strategy. The sculpture attracts through its size, colours, and most importantly, through a new and engaging way of interaction. People control the photo booth by gestures. This user engagement to take pictures with an interactive photo booth in the physical world extends to the virtual world by making the photos available online at www.fototeddy.ch. The experience with more than 20’000 people taking pictures with the Fototeddy at various events proves that it is possible to attract and engage people in the physical world, and then lead them to the virtual world. The paper outlines also how to implement the “Fototeddy Strategy” in tourism, based on a case study for a skiing resort.
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References
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© 2007 Springer-Verlag Wien
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Heinzmann, P., Müller, L., Racine, S., Vukelja, L. (2007). The Fototeddy Strategy — Web Site Attraction Through Physical Interaction. In: Sigala, M., Mich, L., Murphy, J. (eds) Information and Communication Technologies in Tourism 2007. Springer, Vienna. https://doi.org/10.1007/978-3-211-69566-1_37
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DOI: https://doi.org/10.1007/978-3-211-69566-1_37
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-69564-7
Online ISBN: 978-3-211-69566-1