Abstract
Emotional connections with products have been identified as an influential factor in consumer decision making and the formation of desirable behaviours toward a brand. Currently, there is insufficient research investigating the emotional appeal of Websites with the concept being rarely addressed in travel and tourism. The purpose of this research was to therefore determine the extent to which the top ten romantic destinations used emotional features at their Websites. In addition, the Website Emotional Features Assessment Model (WEFAM) was developed and tested using confirmatory factor analysis (CFA). The model results showed that four WEFAM emotional features site activation, affection, surgency, and confidence are important in the Website design for romantic destinations.
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Douglas, A.C., Mills, J.E., Kavanaugh, R. (2007). Exploring the Use of Emotional Features at Romantic Destination Websites. In: Sigala, M., Mich, L., Murphy, J. (eds) Information and Communication Technologies in Tourism 2007. Springer, Vienna. https://doi.org/10.1007/978-3-211-69566-1_31
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DOI: https://doi.org/10.1007/978-3-211-69566-1_31
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-69564-7
Online ISBN: 978-3-211-69566-1