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A Conceptual Framework of Persuasive Architecture of Tourism Websites: Propositions and Implications

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Book cover Information and Communication Technologies in Tourism 2007

Abstract

This paper proposes a conceptual framework describing the persuasive architecture of tourism websites. The components included in this framework are organization, consumers, and industry that are in continuous communication with each-other. The organization uses a set of persuasive features to persuade consumers to purchase or remain on the site. Acting as catalysts in the persuasion process, the consumers and the industry contribute to the effectiveness of the website features. This study outlines four propositions for website design that destination marketing organizations can use to increase the persuasiveness of their websites.

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Author information

Authors and Affiliations

  1. Department of Hotel, Restaurant, Institution Management and Dietetics, Kansas State University, Manhattan, KS, USA

    Cristian Morosan

  2. National Laboratory for Tourism & eCommerce School of Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA

    Daniel R. Fesenmaier

Authors
  1. Cristian Morosan
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  2. Daniel R. Fesenmaier
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Editor information

Editors and Affiliations

  1. School of Business, University of the Aegean, Chios, Greece

    Marianna Sigala

  2. Dipartimento di Informatica e Studi Aziendali, Universitá degli Studi di Trento, Trento, Italy

    Luisa Mich

  3. School of Business, University of Western Australia, Crawley, Western Australia, Australia

    Jamie Murphy

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© 2007 Springer-Verlag Wien

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Morosan, C., Fesenmaier, D.R. (2007). A Conceptual Framework of Persuasive Architecture of Tourism Websites: Propositions and Implications. In: Sigala, M., Mich, L., Murphy, J. (eds) Information and Communication Technologies in Tourism 2007. Springer, Vienna. https://doi.org/10.1007/978-3-211-69566-1_23

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  • DOI: https://doi.org/10.1007/978-3-211-69566-1_23

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-69564-7

  • Online ISBN: 978-3-211-69566-1

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