Abstract
Information technology has made it imperative for destination marketing organizations to adapt their traditional business models in order to keep pace with emerging advertising strategies, changes in the consumer market, and growing competition. This paper reports on a study of the eBusiness models used by 555 American convention and visitors’ bureaus. The results of the study indicate that despite the high rate of adoption of web marketing in the tourism industry most bureaus are still using the most basic business model for their bureaus web marketing strategies. The paper discusses the implications of these findings and offers ideas for future research.
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Kothari, T., Fesenmaier, D.R. (2007). Assessing eBusiness Models of U.S. Destination Marketing Organizations. In: Sigala, M., Mich, L., Murphy, J. (eds) Information and Communication Technologies in Tourism 2007. Springer, Vienna. https://doi.org/10.1007/978-3-211-69566-1_18
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DOI: https://doi.org/10.1007/978-3-211-69566-1_18
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-69564-7
Online ISBN: 978-3-211-69566-1