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Influence of Digital Technology and Telecommunications on the Customer-Oriented Development of Electronic Commerce

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Internet of Things, Smart Spaces, and Next Generation Networks and Systems (NEW2AN 2021, ruSMART 2021)

Part of the book series: Lecture Notes in Computer Science ((LNCCN,volume 13158))

Abstract

It is shown that under conditions of a pandemic and telecommunications, one emerging global economic trend is the development of electronic commerce. The rapid growth of e-commerce intensifies the search for competitive strategies. It is established that a customer-oriented strategy is an effective development strategy. The factors forming use value in e-commerce are studied. Under e-commerce conditions, the customer-oriented approach is focused on creating use value and is connected with consumer behavior. It is shown that consumer actions in e-commerce conditions are becoming more and more irrational.

The goal of this paper is to identify the patterns in consumer behavior changes in e-commerce by identifying factors that impact consumer behavior, expressed as the percentage of internet visitors wanting to sell/buy products and services based on the latest methods of data analysis.

The research methods include the use of content analysis of the current base of published studies for the studied subject and the newest analysis tools based on neural networks. For the analysis, the Deductor neural network was used along with a multilayer perceptron for the forecasting method. The modeling was carried out using two layers of neural networks with five neurons in the first layer and three neurons in the second. Data from surveys by region and consumer characteristics, conducted by the Federal State Statistical Service from 2013 to 2019, were processed. A data forecast of the percentage of internet visitors wanting to sell/buy products and services depending on the values of factors influencing value showed that the neural network was trained and chosen correctly.

The data obtained can be used in the activities of various organizations and businesses operating on the internet. This allows for an adjustment to be made to the forecast sales taking into account the peculiarities of consumer behavior and their value benchmarks.

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Author information

Authors and Affiliations

  1. Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod, Russian Federation

    Olga Chkalova, Yury Trifonov & Pavel Shalabaev

  2. Peter the Great St. Petersburg Polytechnic University, Saint-Petersburg, Russia

    Ekaterina Abushova & Elena Kasianenko

Authors
  1. Olga Chkalova
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  2. Yury Trifonov
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  3. Pavel Shalabaev
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  4. Ekaterina Abushova
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  5. Elena Kasianenko
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Corresponding author

Correspondence to Elena Kasianenko .

Editor information

Editors and Affiliations

  1. Tampere University, Tampere, Finland

    Yevgeni Koucheryavy

  2. FRUCT Oy, Helsinki, Finland

    Sergey Balandin

  3. Tampere University, Tampere, Finland

    Sergey Andreev

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Chkalova, O., Trifonov, Y., Shalabaev, P., Abushova, E., Kasianenko, E. (2022). Influence of Digital Technology and Telecommunications on the Customer-Oriented Development of Electronic Commerce. In: Koucheryavy, Y., Balandin, S., Andreev, S. (eds) Internet of Things, Smart Spaces, and Next Generation Networks and Systems. NEW2AN ruSMART 2021 2021. Lecture Notes in Computer Science(), vol 13158. Springer, Cham. https://doi.org/10.1007/978-3-030-97777-1_8

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  • DOI: https://doi.org/10.1007/978-3-030-97777-1_8

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