To fully understand how to think about and assess value in health care, we must consider practical and human-based aspects of population health, care delivery, care systems, and the roles of providers and patients alike. Individuals within any situation or encounter will bring specific cognitive biases, opinions, beliefs, backgrounds, and experiences, all of which will color their interpretation of the information (and lack thereof) at their disposal. As a result, behaviors and decisions will differ simply because human beings differ, which presents challenges for those who seek to assess value and inform future decisions. In this chapter, we take another look at the different perspectives within any healthcare encounter, intervention, or change, consider their motivations and goals, and explore concepts in behavioral economics to understand how humans can impact value assessments and their interpretation.
- Cognitive bias
- Behavioral economics