The Packaging Design of Braille Beverage Bottle Based on Universal Design Thinking

Abstract

In 2018, the number of visually impaired people in China reached 17.31 million. With the development of universal design thinking, a series of design works have greatly improved the quality of life of blind people. However, in more life scenes, the convenience of blind people's life is still far from the level of normal people. Therefore, this study focuses on the packaging design of Braille beverage bottles, based on the universal design thinking, with the analysis of the principles of Braille composition and experimental research, to ensure the readability and decoration of Braille. In this way, both ordinary consumers and blind consumers can directly understand the main information related to the product, and help blind consumers to improve their shopping convenience and initiative, reduce the “specialization” treatment, so as to help the blind group better integrate into social life.