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Dynamic Strategic Modeling for Alliance-Driven Data Platforms: The Case of Smart Farming

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Intelligent Information Systems (CAiSE 2021)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 424))

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Abstract

The increasing availability of data offers opportunities for advancing business models, e.g., by combining hardware sales with value-added services. Besides platform companies aiming for a dominant market position, other configurations are relevant especially in contexts of highly qualified smaller enterprises in the industrial sector, where players in alliance-driven platforms cooperate to jointly create and capture value. The challenge is to identify and assess these opportunities early on. In this paper, we propose the combination of strategic modeling and setting control points to support organizations in adjusting and evaluating possible business models. Our approach was initiated in an extensive case study in the agriculture industry, yet we are confident that the results are transferable to other industrial areas with emerging alliance-driven data platforms.

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Acknowledgement

Thanks to Frank Piller for inspiring discussions. Funded by the Deutsche Forschungsgemeinschaft (DFG, German Research Foundation) under Germany’s Excellence Strategy - EXC-2023 Internet of Production - 390621612.

Author information

Authors and Affiliations

  1. Process and Data Science, RWTH Aachen University, Aachen, Germany

    István Koren

  2. Information Systems & Databases, RWTH Aachen University, Aachen, Germany

    Stefan Braun & Matthias Jarke

  3. Technology and Innovation Management, RWTH Aachen University, Aachen, Germany

    Marc Van Dyck

  4. Fraunhofer FIT, Birlinghoven Castle, Sankt Augustin, Germany

    Matthias Jarke

Authors
  1. István Koren
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  2. Stefan Braun
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  3. Marc Van Dyck
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  4. Matthias Jarke
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Corresponding author

Correspondence to István Koren .

Editor information

Editors and Affiliations

  1. University of Paris 1 Panthéon-Sorbonne, Paris, France

    Selmin Nurcan

  2. Swinburne University of Technology, Melbourne, VIC, Australia

    Axel Korthaus

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Koren, I., Braun, S., Van Dyck, M., Jarke, M. (2021). Dynamic Strategic Modeling for Alliance-Driven Data Platforms: The Case of Smart Farming. In: Nurcan, S., Korthaus, A. (eds) Intelligent Information Systems. CAiSE 2021. Lecture Notes in Business Information Processing, vol 424. Springer, Cham. https://doi.org/10.1007/978-3-030-79108-7_11

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  • DOI: https://doi.org/10.1007/978-3-030-79108-7_11

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-79107-0

  • Online ISBN: 978-3-030-79108-7

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