Skip to main content
SpringerLink
Log in

Relations on Cultural Behavior and Technology Adoption: A Chilean Perspective

  • Conference paper
  • First Online:
Design, User Experience, and Usability: Design for Diversity, Well-being, and Social Development (HCII 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12780))

Included in the following conference series:

Abstract

Digital transformation is the change associated with applying digital technologies in all aspects of human society. This need for digital transformation is beginning to be transversal for all industries, but especially in those small and medium-sized. Some initiatives seek to promote these transformation processes through technology adoption models. However, on a few occasions, it has been studied under a particular socio-cultural context. In this document, we begin our research by analyzing Tornatzky’s proposal for technology adoption, but under a socio-cultural vision specific to the Chilean market.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. MacGregor, R., Vrazalic, L.: Role of small-business strategic alliances in the perception of benefits and disadvantages of E-commerce adoption in SMEs. In: Advanced Topics in Electronic Commerce, vol. 1, pp. 1–27. IGI Global (2005)

    Google Scholar 

  2. Achrol, R.S., Kotler, P.: Marketing in the network economy. J. Mark. 63, 146–163 (1999)

    Article  Google Scholar 

  3. Digitaliza tu Pyme. https://www.digitalizatupyme.cl/. Accessed 13 Apr 2020

  4. TODO X LAS PYMES. https://www.todosxlaspymes.cl/. Accessed 14 Apr 2020

  5. La urgencia de la pyme por subirse al nuevo carro tecnológico - La Tercera (2019). https://www.latercera.com/pulso/noticia/la-urgencia-la-pyme-subirse-al-nuevo-carro-tecnologico/717575/

  6. Bianchi, C., Mingo, S., Fernandez, V.: Strategic management in Latin America: challenges in a changing world. J. Bus. Res. 105, 306–309 (2019). https://doi.org/10.1016/j.jbusres.2018.10.022

    Article  Google Scholar 

  7. Katz, R., Callorda, F.: Accelerating the development of Latin American digital ecosystem and implications for broadband policy. Telecommun. Policy 42, 661–681 (2018)

    Article  Google Scholar 

  8. Kabanda, S., Brown, I.: A structuration analysis of Small and Medium Enterprise (SME) adoption of E-commerce: the case of Tanzania. Telematics Inform. 34, 118–132 (2017)

    Article  Google Scholar 

  9. Lu, Q.(Steven), Pattnaik, C., Xiao, J., Voola, R.: Cross-national variation in consumers’ retail channel selection in a multichannel environment: evidence from Asia-Pacific countries. J. Bus. Res. 86, 321–332 (2018)

    Google Scholar 

  10. Hadi Putra, P.O., Santoso, H.B.: Contextual factors and performance impact of e-business use in Indonesian small and medium enterprises (SMEs). Heliyon. 6, e03568 (2020)

    Article  Google Scholar 

  11. Abed, S.S.: Social commerce adoption using TOE framework: an empirical investigation of Saudi Arabian SMEs. Int. J. Inf. Manag. 53, 102118 (2020)

    Article  Google Scholar 

  12. Tornatzky, L.G., Fleischer, M., Chakrabarti, A.K.: The Processes of Technological Innovation. Lexington Books (1990)

    Google Scholar 

  13. Zhu, K.: The complementarity of information technology infrastructure and e-commerce capability: a resource-based assessment of their business value. J. Manag. Inf. Syst. 21, 167–202 (2004)

    Article  Google Scholar 

  14. Rahayu, R., Day, J.: Determinant factors of e-commerce adoption by SMEs in developing country: evidence from indonesia. Procedia Soc. Behav. Sci. 195, 142–150 (2015)

    Article  Google Scholar 

  15. Ghobakhloo, M., Arias-Aranda, D., Benitez-Amado, J.: Adoption of e-commerce applications in SMEs. Ind. Manag. Data Syst. 111, 1238–1269 (2011)

    Article  Google Scholar 

  16. Ramdani, B., Chevers, D., Williams, D.A.: SMEs’ adoption of enterprise applications: a technology-organisation-environment model. J. Small Bus. Enterp. Dev. 20, 735–753 (2013)

    Article  Google Scholar 

  17. Cruz-Jesus, F., Pinheiro, A., Oliveira, T.: Understanding CRM adoption stages: empirical analysis building on the TOE framework. Comput. Ind. 109, 1–13 (2019)

    Article  Google Scholar 

  18. Oliveira, T., Martins, R., Sarker, S., Thomas, M., Popovič, A.: Understanding SaaS adoption: the moderating impact of the environment context. Int. J. Inf. Manag. 49, 1–12 (2019)

    Article  Google Scholar 

  19. Jia, Q., Guo, Y., Barnes, S.J.: Enterprise 2.0 post-adoption: extending the information system continuance model based on the technology-organization-environment framework. Comput. Hum. Behav. 67, 95–105 (2017)

    Article  Google Scholar 

  20. Hameed, M.A., Counsell, S., Swift, S.: A conceptual model for the process of IT innovation adoption in organizations. J. Eng. Tech. Manag. 29, 358–390 (2012)

    Article  Google Scholar 

  21. Hofstede, G.J., Hofstede, G: Cultures and Organizations - Software of the Mind, pp. 1–29 (2001)

    Google Scholar 

  22. Hofstede, G.: Culture’s Consequences, 2nd edn. Sage Publications, Thousand Oaks (2001)

    Google Scholar 

  23. Huang, S.(Sam), Crotts, J.: Relationships between Hofstede’s cultural dimensions and tourist satisfaction: a cross-country cross-sample examination. Tour. Manag. 72, 232–241 (2019)

    Google Scholar 

  24. Ameen, N., Tarhini, A., Hussain Shah, M., Madichie, N.O.: Employees’ behavioural intention to smartphone security: a gender-based, cross-national study. Comput. Hum. Behav. 104, 106184 (2020)

    Article  Google Scholar 

  25. Gilboa, S., Mitchell, V.: The role of culture and purchasing power parity in shaping mall-shoppers’ profiles. J. Retail. Consum. Serv. 52, 101951 (2020)

    Article  Google Scholar 

  26. Radojevic, T., Stanisic, N., Stanic, N.: The culture of hospitality: from anecdote to evidence. Ann. Tour. Res. 79, 102789 (2019)

    Article  Google Scholar 

  27. Song, C., Park, K.M., Kim, Y.: Socio-cultural factors explaining technology-based entrepreneurial activity: direct and indirect role of social security. Technol. Soc. 61, 101246 (2020)

    Article  Google Scholar 

  28. Díaz, J., Rusu, C., Collazos, C.A.: Experimental validation of a set of cultural-oriented usability heuristics: e-Commerce websites evaluation. Comput. Stand. Interfaces. 50, 160–178 (2017). https://doi.org/10.1016/j.csi.2016.09.013

    Article  Google Scholar 

  29. Country Comparison - Hofstede Insights. https://www.hofstede-insights.com/country-comparison/chile/. Accessed 26 Jan 2021

  30. Dube, T., Van Eck, R., Zuva, T.: Review of technology adoption models and theories to measure readiness and acceptable use of technology in a business organization. J. Inf. Technol. Digit. World 02, 207–212 (2020)

    Article  Google Scholar 

  31. Fischer, M., Imgrund, F., Janiesch, C., Winkelmann, A.: Strategy archetypes for digital transformation: defining meta objectives using business process management. Inf. Manag. 57(5), 103262 (2020)

    Article  Google Scholar 

  32. Guinan, P.J., Parise, S., Langowitz, N.: Creating an innovative digital project team: levers to enable digital transformation. Bus. Horiz. 62, 717–727 (2019)

    Article  Google Scholar 

  33. Zapata, M.L., Berrah, L., Tabourot, L.: Is a digital transformation framework enough for manufacturing smart products? The case of Small and Medium Enterprises (2020). https://doi.org/10.1016/j.promfg.2020.02.024

  34. Williams, M.D., Dwivedi, Y.K., Lal, B., Schwarz, A.: Contemporary trends and Issues in IT adoption and diffusion research. J. Inf. Technol. 24, 1–10 (2009)

    Article  Google Scholar 

  35. Roth, S., Dahms, H.F., Welz, F., Cattacin, S.: Print theories of computer societies. Introduction to the digital transformation of social theory. Technol. Forecast. Soc. Change 149, 119778 (2019)

    Article  Google Scholar 

  36. Tekic, Z., Koroteev, D.: From disruptively digital to proudly analog: a holistic typology of digital transformation strategies. Bus. Horiz. 62, 683–693 (2019)

    Article  Google Scholar 

  37. Mergel, I., Edelmann, N., Haug, N.: Defining digital transformation: results from expert interviews. Gov. Inf. Q. 36, 101385 (2019)

    Article  Google Scholar 

Download references

Acknowledgment

The authors would like to thank all the participants involved in the preliminary experiments. Also, all the members of the “Centro de Estudios de Ingeniería de Software, CEIS”, “User Experience & Game Design - Research Group, UXGD” and “HCI, Design, User Experience, Accessibility & Innovation Technologies Group, HCI-DUXAIT”. UXGD is a member of the HCI-COLLAB network. Funded by Universidad de La Frontera, Proyecto DI21–0016.

Author information

Authors and Affiliations

  1. Depto. Cs. de la Computación e Informática, Universidad de La Frontera, Temuco, Chile

    Jaime Díaz & Jorge Hochstetter

  2. Depto. Procesos Diagnósticos y Evaluación, Universidad Católica de Temuco, Temuco, Chile

    Danay Ahumada

  3. Department of Engineering, Pontificia Universidad Católica del Perú, Lima, Peru

    Freddy Paz

Authors
  1. Jaime Díaz
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Danay Ahumada
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Jorge Hochstetter
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Freddy Paz
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Jaime Díaz .

Editor information

Editors and Affiliations

  1. Hunan University, School of Design, Changsha, China

    Marcelo M. Soares

  2. World Usability Day and Rabb School of Continuing Studies, Division of Graduate Professional Studies, Bentley University, Newton Center, MA, USA

    Elizabeth Rosenzweig

  3. Aaron Marcus and Associates, Berkeley, CA, USA

    Aaron Marcus

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Díaz, J., Ahumada, D., Hochstetter, J., Paz, F. (2021). Relations on Cultural Behavior and Technology Adoption: A Chilean Perspective. In: Soares, M.M., Rosenzweig, E., Marcus, A. (eds) Design, User Experience, and Usability: Design for Diversity, Well-being, and Social Development. HCII 2021. Lecture Notes in Computer Science(), vol 12780. Springer, Cham. https://doi.org/10.1007/978-3-030-78224-5_3

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-78224-5_3

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-78223-8

  • Online ISBN: 978-3-030-78224-5

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation