Abstract
Digitalization is now influencing many sectors and services, so that partial or overall processes and the resulting products and processes are digitally displayed. The same holds true for the digitization of zoological institutions. Therefore, digitization-relevant requirements concerning the zoological institutions in the German federal state Mecklenburg-Vorpommern (over three million visitors p.a.), were already determined with the 19 members of the umbrella association for zoos in the state (called Landeszooverband Mecklenburg-Vorpommern) prior to this work by applying the first step of the Digital Innovation and Transformation Process (DITP). One of the most important requirements was the acquisition of donations, which should be digitized with the help of the DITP. This paper presents our experiences in applying the second step of the DITP called Design Business. The aim was to develop a digital prototype that could be used across the different zoological institutions for the same purpose, based on customer opinions by using a usability test combined with formative and summative criteria. Therefore, this research is relevant for enterprise architects as well as IT experts and managers of institutions who are interested in the design process of mobile donation service.
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Appendix
Appendix
A-1 Functional Mockup Evaluation Feedback – Tier 1.1
Feedback | Number of votes |
|---|---|
Apply: (1) an issue-specific layout color; (2) issue-specific symbol for donations; (3) an appropriate symbol for the QR-scan; (4) a topic-specific donation picture (e.g. from animals) | (1) 17; (2) 14; (3) 6; (4) 5 |
Depict symbols in the taskbar | 17 |
Find an appropriate name and logo for the app | 13 |
Adjust the size of the letters to the size of the user’s screen | 13 |
Observe: (1) that the interacting elements must match the design concept; (2) that the colors applied are appropriate for the mobile solution, e.g. when being outside as it must be readable then | (1) 7; (2) 7 |
Change the designation “explore an enclosure” to “select animal breed” | 5 |
Provide instructional information | 3 |
Use a modern font | 2 |
A-2 Functional Mockup Evaluation Feedback – Tier 1.2
Feedback | Number of votes |
|---|---|
Provide: (1) information about the donation; (2) information about the app | (1) 15; (2) 13 |
Implement: (1) an impress; (2) FAQ; (3) General Terms and Conditions; (4) Privacy Policy; (5) Customer Services/Contact Information; (6) information about the zoo; as well as (7) information regarding payment | (1) 8; (2) 7; (3) 5; (4) 5; (5) 5; (6) 2; (7) 2 |
A-3 Functional Mockup Evaluation Feedback – Tier 2.1
Feedback | Number of votes |
|---|---|
Apply: (1) a search function; (2) a sorting function; (3) pictures from animals of the respective zoo; (4) a zoom function to better find the intended letter in the alphabetical order concerning the manual search for animals; (5) categories of animals (e.g. mammals) that further improve the speed of finding the right animal manually | (1) 14; (2) 9; (3) 6; (4) 5; (5) 4 |
Adjust the size of the animal’s names | 5 |
Observe that all the selected pictures correspond to the design concept | 4 |
A-4 Functional Mockup Evaluation Feedback – Tier 2.2
Feedback | Number of votes |
|---|---|
Apply: (1) a guidance for application errors; (2) a viewfinder for QR code scanning; (3) a guidance for donations; (4) a symbol for “application errors”; (5) an interacting element for help | (1) 14; (2) 9; (3) 8; (4) 5; (5) 1 |
Adjust the QR scan to full screen while screening | 5 |
A-5 Functional Mockup Evaluation Feedback – Tier 3.1
Feedback | Number of votes |
|---|---|
Apply: (1) an appropriate symbol for “donation”; (2) information about the respective animal; (3) a slideshow with pictures from the respective animal | (1) 14; (2) 6; (3) 4 |
Determine donation goals | 11 |
Adjust colors that are appropriate for a respective animal (see the tiger in tier 2.1) | 1 |
A-6 Functional Mockup Evaluation Feedback – Tier 4.1
Feedback | Number of votes |
|---|---|
Display: (1) the payment methods properly; (2) the donation amount as the central function of this tier; (3) a positive proverb | (1) 13; (2) 10; (3) 3 |
Implement: (1) donation guidance (represented as “info”); (2) pictures from successes due to the donation | (1) 2; (2) 1 |
A-7 Functional Mockup Evaluation Feedback – Tier 6.1
Feedback | Number of votes |
|---|---|
Display: (1) the current amount of donation for the respective animal; (2) information about the donation (represented as “info”) | (1) 9; (2) 6 |
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Wichmann, J., Wißotzki, M., Góralski, P. (2020). Experiences of Applying the Second Step of the Digital Innovation and Transformation Process in Zoological Institutions. In: Buchmann, R.A., Polini, A., Johansson, B., Karagiannis, D. (eds) Perspectives in Business Informatics Research. BIR 2020. Lecture Notes in Business Information Processing, vol 398. Springer, Cham. https://doi.org/10.1007/978-3-030-61140-8_3
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