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The Palgrave Handbook of Co-Production of Public Services and Outcomes pp 95–113Cite as

Palgrave Macmillan

How to Work More Inclusively with ‘The People It’s About’ to Foster More Inclusive Outcomes: A Behavioural Insight and Behavioural Design Perspective on Co-production

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Abstract

The success of co-production relies on successful inclusion of the people it’s about, but inherent in ‘inclusive’ are some key challenges caused by the human mind. The chapter offers psychological and anthropological perspectives that can help us understand the dynamics of these, but also enable us to address these. By applying behavioural insights and behavioural design, such as nudging and the change methodology called Inclusion Nudges, we can change hidden barriers to strengths in user and community co-production. This is an argument for applying a new approach to co-production that include the people it’s about without them knowing, but still motivating them to make changes, as well as enabling and empowering them to engage in co-producing better solutions and services. The author argues that inclusive development has to be the norm. It should not be an option—it should be the default by design in everything we do.

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Author information

Authors and Affiliations

  1. Danish Institute for Human Rights, Copenhagen, Denmark

    Tinna C. Nielsen

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  1. Tinna C. Nielsen
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Correspondence to Tinna C. Nielsen .

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Editors and Affiliations

  1. Strathclyde Business School, University of Strathclyde, Glasgow, UK

    Elke Loeffler

  2. INLOGOV, School of Government, University of Birmingham, Birmingham, UK

    Tony Bovaird

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Nielsen, T.C. (2021). How to Work More Inclusively with ‘The People It’s About’ to Foster More Inclusive Outcomes: A Behavioural Insight and Behavioural Design Perspective on Co-production. In: Loeffler, E., Bovaird, T. (eds) The Palgrave Handbook of Co-Production of Public Services and Outcomes. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-53705-0_5

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