Abstract
At the background of the current concept “Internet+”, the development of Internet financial products, such as Yu’E Bao, has profoundly affected people’s behavior and also affected the traditional commercial bank financial management business. On the one hand, Internet financial products have diverted the customers of commercial banks with their advantages such as low purchase thresholds, high returns, and high liquidity. On the other hand, they have encouraged commercial banks to change their operating concepts and innovate their products. This paper combines empirical analysis to find that Internet finance and traditional financial services have developed in a balanced manner in the long run, and the positive influence plays a dominant role. Finally, based on this empirical conclusion, we recommend commercial banks build a customer-centric business model, diversify their financial products and service functions, pay attention to big data and cooperate with Internet financial companies.
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Wang, Z. (2021). Influence of Internet Finance on Commercial Bank Financial Services. In: Sugumaran, V., Xu, Z., Zhou, H. (eds) Application of Intelligent Systems in Multi-modal Information Analytics. MMIA 2020. Advances in Intelligent Systems and Computing, vol 1233. Springer, Cham. https://doi.org/10.1007/978-3-030-51431-0_11
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DOI: https://doi.org/10.1007/978-3-030-51431-0_11
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