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The Development Trend of Personalized Bank Card Design from a New Perspective

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Advances in Industrial Design (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1202))

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Abstract

In recent years, bank card business has become a very important profit growth point of major commercial banks, but the homogenization of bank card is becoming more and more serious, and the competition for bank card market is becoming more and more fierce. In order to attract more customers, banks have launched personalized bank cards. Personalized bank cards not only have different functions, but also pay more attention to improving the internal attributes of products compared with ordinary bank cards. This paper analyzes the design characteristics of the existing personalized bank card products of the major banks, and forecasts the development trend of the personalized bank card design combining with various factors in the new perspective.

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References

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Author information

Authors and Affiliations

  1. Huazhong University of Science and Technology, Wuhan, 430074, China

    Xinxiong Liu & Jingyang Du

Authors
  1. Xinxiong Liu
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  2. Jingyang Du
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Corresponding author

Correspondence to Jingyang Du .

Editor information

Editors and Affiliations

  1. Dipartimento di Architettura, Universitàdegli Studi G.d’Annunzio”, Pescara, Pescara, Italy

    Giuseppe Di Bucchianico

  2. Department of Industrial Design, University of Illinois at Urbana Champaign, Champaign, IL, USA

    Cliff Sungsoo Shin

  3. University of Notre Dame, Indiana, IN, USA

    Scott Shim

  4. System Design and Management, Keio University, Tokyo, Japan

    Shuichi Fukuda

  5. Faculty of Architecture, University of Lisbon, Lisboa, Portugal

    Gianni Montagna

  6. Faculty of Architecture, University of Lisbon, Lisboa, Portugal

    Cristina Carvalho

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© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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Liu, X., Du, J. (2020). The Development Trend of Personalized Bank Card Design from a New Perspective. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_47

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  • DOI: https://doi.org/10.1007/978-3-030-51194-4_47

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51193-7

  • Online ISBN: 978-3-030-51194-4

  • eBook Packages: EngineeringEngineering (R0)

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