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Differences of Image Words for Clothes Depending on Fashion Brands

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Advances in Industrial Design (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1202))

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Abstract

This study aims to investigate how the nuances of image words in the fashion field differ depending on the fashion brand. First, the authors extracted fashion brands that represent feminine, mode, and street types, and collected fashion images on the brand site and explanations for each image. Next, we extracted the image words contained in the collected explanations and investigated their frequency. As a result, it was found that the three image words “simple”, “casual”, and “cute” appear frequently among the three brands. Next, in order to investigate whether the nuances and usage of image words differ depending on the brand, we investigated words that co-occur in frequent image words. In addition, we compared co-occurring words by brand. As a result, the authors clarified that the concept represented by the image word differs depending on each fashion brand.

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References

  1. Tomobe, N., Yanagida, Y.: A consideration of the fitness of fashion image terminology to fashion styles. Trans. Jpn. Soc. Kansei Eng. 13(1), 137–144 (2014)

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  2. Lady’s Me. http://design-dtp.net/

  3. WEAR. https://wear.jp/

  4. Text Mining Studio. https://www.msi.co.jp/tmstudio/

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Author information

Authors and Affiliations

  1. Chuo University, 1-13-27 Kasuga, Bunkyo-ku, Tokyo, 112-8551, Japan

    Yuri Hamada, Takahiro Tanaka & Hiroko Shoji

Authors
  1. Yuri Hamada
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  2. Takahiro Tanaka
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  3. Hiroko Shoji
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Corresponding author

Correspondence to Yuri Hamada .

Editor information

Editors and Affiliations

  1. Dipartimento di Architettura, Universitàdegli Studi G.d’Annunzio”, Pescara, Pescara, Italy

    Giuseppe Di Bucchianico

  2. Department of Industrial Design, University of Illinois at Urbana Champaign, Champaign, IL, USA

    Cliff Sungsoo Shin

  3. University of Notre Dame, Indiana, IN, USA

    Scott Shim

  4. System Design and Management, Keio University, Tokyo, Japan

    Shuichi Fukuda

  5. Faculty of Architecture, University of Lisbon, Lisboa, Portugal

    Gianni Montagna

  6. Faculty of Architecture, University of Lisbon, Lisboa, Portugal

    Cristina Carvalho

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© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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Hamada, Y., Tanaka, T., Shoji, H. (2020). Differences of Image Words for Clothes Depending on Fashion Brands. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_124

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  • DOI: https://doi.org/10.1007/978-3-030-51194-4_124

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51193-7

  • Online ISBN: 978-3-030-51194-4

  • eBook Packages: EngineeringEngineering (R0)

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