Abstract
With the improvement of the economic level and the prosperity of the commodity market, consumers’ demand for commodities is not only at the material level. The packaging design of the story illustration has strong readability. On the basis of satisfying the visual needs of consumers, it can also show the cultural background behind the tea products through illustration. Through the research on the feasibility and implementation method of story graphics in packaging design, it is confirmed that story graphics is a direct and efficient packaging graphics language, which has certain significance for the improvement of product quality and the shaping of brand image and can provide new ideas and methods for the development of packaging design.
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Long, R., Geng, L., Sun, C. (2020). The Construction of Story-Telling Illustration in Tea Packaging Design. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_122
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DOI: https://doi.org/10.1007/978-3-030-51194-4_122
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