Abstract
Small commodity economy is an important branch of China’s market economy. However, in the design process of small commodities, there is a lack of consideration of cultural attributes and other issues. Without thought design is a design method that pays attention to the user’s psychological feeling, which can help small commodities to enhance their cultural value. This paper summarizes the methods of without thought design by combing the methods of without thought design and combining with the methods of “looking for relevance” in the theory of without thought design. Through two small commodity design cases, it shows how to integrate cultural experience into small commodity design through the without thought design method. Finally, it verifies the feasibility and effectiveness of this method through questionnaire. This study will enhance the cultural brand competitiveness and commercial value of small commodities through design theory and method.
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Ye, J., Zhu, S., Wang, M., Wang, J., Liu, X. (2020). Research and Practice on the Design Method of Cultural Output for Small Commodities Based on “Without Thought Design”. In: Di Bucchianico, G., Shin, C., Shim, S., Fukuda, S., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1202. Springer, Cham. https://doi.org/10.1007/978-3-030-51194-4_115
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DOI: https://doi.org/10.1007/978-3-030-51194-4_115
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