Abstract
Nowadays, advance selling has become increasingly popular as one of the essential sales strategies. Due to the continuous development of e-commerce and remanufactured products, it is urgent for merchants to decide how to price the product properly. This paper establishes a two-stage pricing model for the dual-channel closed-loop supply chain in advance selling mode and analyzes the impact of market competition and consumers’ purchasing behavior on pricing strategies. Then we found that (1) The retailer’s optimal price is lower when the market competition is relatively significant. (2) When the recovery rate rises, the optimal price remains steady, but the profits of the retailer and the manufacturer both increase. (3) The advance selling price is generally higher than the regular selling price. However, the emergence of remanufactured products hugely increases the regular selling price.
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Acknowledgements
This study is supported by National natural fund project (71871150), Innovation spark project library of Sichuan university (2018hhs–35), and Project of science and technology department of Sichuan province (2019JDR0148).
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Appendix
Appendix
Derivation of \(\tau ^*\)
Derivation of \(\tau _1\)
Derivation of \(\tau _2\)
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Cui, X., Wang, J., Geng, Y., Guo, C. (2021). Optimal Pricing of the Dual-Channel Closed-Loop Supply Chain in Advance Selling Mode. In: Xu, J., Duca, G., Ahmed, S., García Márquez, F., Hajiyev, A. (eds) Proceedings of the Fourteenth International Conference on Management Science and Engineering Management. ICMSEM 2020. Advances in Intelligent Systems and Computing, vol 1191. Springer, Cham. https://doi.org/10.1007/978-3-030-49889-4_9
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