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Roles on Corporate and Public Innovation Communities: Understanding Personas to Reach New Frontiers

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Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis (HCII 2020)

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Abstract

Innovation communities have been a focus of research over the last decade to foster and analyze how businesses and the public sector can engage customers or citizens to co-create products, strategies or services. While an applied and professional community management is seen as key, most initiators still do not understand the different personas and characters about their communities to adjust their management on an individual level and to embrace further potentials. In this paper, we analyzed 64 communities to pinpoint 11 different personas, which can be found repeatedly on either public or industry driven innovation communities. Based on our findings about their characteristics, motivation triggers and behavior on innovation communities, we offer managerial implications to enhance strategies and community management systems of innovation communities.

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Author information

Authors and Affiliations

  1. Skolkovo Institute of Science and Technology, Moscow, Russia

    Maximilian Rapp

  2. HYVE, Munich, Germany

    Niclas Kröger

  3. EY (Ernst & Young), Munich, Germany

    Maximilian Rapp & Samira Scheerer

  4. HYVE: University of Salzburg, Salzburg, Austria

    Niclas Kröger

Authors
  1. Maximilian Rapp
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  2. Niclas Kröger
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  3. Samira Scheerer
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Corresponding author

Correspondence to Maximilian Rapp .

Editor information

Editors and Affiliations

  1. Towson University, Towson, MD, USA

    Gabriele Meiselwitz

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Rapp, M., Kröger, N., Scheerer, S. (2020). Roles on Corporate and Public Innovation Communities: Understanding Personas to Reach New Frontiers. In: Meiselwitz, G. (eds) Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis. HCII 2020. Lecture Notes in Computer Science(), vol 12194. Springer, Cham. https://doi.org/10.1007/978-3-030-49570-1_8

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  • DOI: https://doi.org/10.1007/978-3-030-49570-1_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-49569-5

  • Online ISBN: 978-3-030-49570-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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