Advertisement

Creating and Capturing Value Through e-Business Strategies

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Chapter
  • 119 Downloads
Part of the Classroom Companion: Business book series (CCB)

Abstract

In this chapter, we illustrated how value is created and captured via e-business strategies, which can be divided into two parts: theory and practice. First, we will discuss some basics on value creation and capture so that readers can generally grasp the gist of value creation and capture. Second, two distinct perspectives on value creation and capture are introduced. We highlighted the importance of the Service-Dominant logic because it is more fit with e-business. Third, based on the Service-Dominant logic, we revealed the different roles of a business and customers in value creation. Fourth, to bring together, we depicted the causal pathways of value creation and value capture so as to point out the key activities that a business should notice in the pathway. Last, we applied theoretical parts into a business case, WeChat.

Keywords

Value creation Value capture Good-Dominant logic Service-Dominant logic 

Notes and References

  1. Bowman, C., & Ambrosini, V. (2000). Value creation versus value capture: Towards a coherent definition of value in strategy. British Journal of Management, 11(1), 1–15.CrossRefGoogle Scholar
  2. Coresight. (2017, May 16). Deep dive: WeChat— From messaging app to profitable ecosystem. Coresight Research. Available at: https://coresight.com/research/deep-dive-wechat-from-messaging-app-to-profitable-ecosystem/
  3. Facebook Investor Relations. (2017, February 1). Facebook reports fourth quarter and full year 2016 results. Investor.fb.com. Available at: https://investor.fb.com/investor-news/press-release-details/2017/facebook-Reports-Fourth-Quarter-and-Full-Year-2016-Results/default.aspx
  4. Grönroos, C. (2011). Value co-creation in service logic: A critical analysis. Marketing Theory, 11(3), 279–301.CrossRefGoogle Scholar
  5. Grönroos, C., & Voima, P. (2013a). Critical service logic: making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41(2), 141.CrossRefGoogle Scholar
  6. Grönroos, C., & Voima, P. (2013b). Critical service logic: making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41(2), 133–150.CrossRefGoogle Scholar
  7. Hoium, T. (2018, February 3). What to watch when activision Blizzard reports earnings. The Motley Fool. Available at https://www.fool.com/investing/2018/02/03/what-to-watch-when-activision-blizzard-reports-e-3.aspx
  8. Martínez-López, F. J., Anaya, R., Aguilar, R., & Molinillo, S. (2015). Online brand communities: Using the social web for branding and marketing (p. 4). Springer.Google Scholar
  9. McGoogan, C. (2016, July 25). Yahoo: 9 reasons for the internet icon’s decline. Telegraph. Available at https://www.telegraph.co.uk/technology/2016/07/25/yahoo-9-reasons-for-the-internet-icons-decline/
  10. Pitelis, C. N. (2009). The co-evolution of organizational value capture, value creation and sustainable advantage. Organization Studies, 30(10).Google Scholar
  11. Pitelis, C. N., & Teece, D. J. (2009). The (new) nature and essence of the firm. European Management Review, 6(1), 5–15.CrossRefGoogle Scholar
  12. Tencent Investor Relations. (2017, March 22). Tencent announces 2016 fourth quarter and annual results. WWW.tencent.com. Available at: https://www.tencent.com/en-us/articles/1500061459929670.pdf
  13. Tu, L., & Hong, C. (2017, October 16). In China, trading begins on WeChat. Bloomberg. Available at: https://www.bloomberg.com/news/articles/2017-10-15/china-s-bankers-cut-bond-deals-where-others-post-dinner-pics
  14. Vargo, S. L., & Lusch, R. F. (2008). From goods to service (s): Divergences and convergences of logics. Industrial Marketing Management, 37(3), 254–259.CrossRefGoogle Scholar
  15. Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. International Journal of Research in Marketing, 34(1), 46–67.CrossRefGoogle Scholar
  16. Wildau, G. (2017, August 10). China targets mobile payments oligopoly with clearing mandate. Financial Times.Google Scholar
  17. Yan, L. (ed.) (2018, February 5). Chinese smartphone firms beat global slump. Global Times. Available at http://www.ecns.cn/business/2018/02-05/291509.shtml
  18. Zuckerberg, M. (2019, March 6). A privacy-focused vision for social networking. Facebook Notes. Available at: https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/

Further Reading

  1. Grönroos, C., & Voima, P. (2013). Critical service logic: Making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41(2), 133–150.CrossRefGoogle Scholar
  2. Lepak, D. P., Smith, K. G., & Taylor, M. S. (2007). Value creation and value capture: A multilevel perspective. Academy of Management Review, 32(1), 180–194.CrossRefGoogle Scholar
  3. Pitelis, C. N. (2009). The co-evolution of organizational value capture, value creation and sustainable advantage. Organization Studies, 30(10), 1118.CrossRefGoogle Scholar
  4. Vargo, S. L., & Lusch, R. F. (2008). From goods to service (s): Divergences and convergences of logics. Industrial Marketing Management, 37(3), 254–259.CrossRefGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

Personalised recommendations