Creating and Sustaining a Competitive Advantage over Time

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Part of the Classroom Companion: Business book series (CCB)


This chapter discusses the fundamentals of competitive advantage, the requirements for a successful imitation, the barriers to imitation, and how a company can create and sustain it and how to deal with the threats of a disruptive innovation in e-business. The ways that companies can follow in order to deal with a disruptive innovation are clarified. The chapter also provides some ways for selecting the appropriate cognitive frame (mindset) for an efficient response to a disruptive innovation.


Competitive advantage Disruptive innovation Barriers to imitation Sustaining innovation 


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Further Reading

  1. Christensen, C. (2011). The innovator's dilemma: The revolutionary book that will change the way you do business. Harper Business.Google Scholar
  2. Christensen, C., & Raynor, M. (2003). The innovator’s solution. Harvard Business School Press.Google Scholar
  3. Pavic, S. (2011). The creation of competitive advantage in SMEs through e-business. University of Sheffield.Google Scholar


  1. Consult for up-to-date research findings and practical implications of the disruptive innovation theory.
  2. is an online knowledge center for creating value with innovation management. This site offers insights, case studies, solutions and a multitude of useful and cutting-edge content for today’s companies.
  3. is the blog of the Christensen Institute, named after Clayton Christensen.
  4. is the blog of academics focussed on blue ocean strategy.

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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