External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of e-Business Companies

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Part of the Classroom Companion: Business book series (CCB)


This chapter firstly provides a framework for analyzing the macro-environment. Secondly, it discusses Porter’s five forces framework for analyzing the attractiveness of an industry. It also analyses the impact of the Internet on each force of Porter’s framework, i.e., industry rivalry, barriers to entry, threat of substitute products, and the bargaining power of buyers and suppliers. Thirdly, this chapter presents the co-opetition framework, which offers an alternative perspective for industry analysis. Finally, it addresses the question of how to define industries within which to compete and how to segment specific customer groups that a business should target through its e-business offering.


Macro-environment Five forces industry framework Co-opetition 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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