Abstract
14 March 2018. Kaan Terzioglu, Turkcell’s CEO, and his top team had spent Capital Markets Day with global investment analysts celebrating the firm’s achievements.
Researcher PC Abraham prepared this case under the supervision of Professor Tawfik Jelassi as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. Copyright © 2018 by IMD – International Institute for Management Development, Lausanne, Switzerland (► www.imd.org). No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior written permission of IMD
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Notes
- 1.
Turkcell subsequently added 2 members to the executive team taking it to 11.
- 2.
Fizy was Turkcell’s music service and was similar to Spotify; Bip was an instant messaging service like WhatsApp; and Lifebox was a personal cloud service.
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Jelassi, T., Martínez-López, F.J. (2020). Turkcell (B): From a Telecom Network Operator to a Customer Experience Provider. In: Strategies for e-Business. Classroom Companion: Business. Springer, Cham. https://doi.org/10.1007/978-3-030-48950-2_29
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DOI: https://doi.org/10.1007/978-3-030-48950-2_29
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