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AccorHotels’ Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Chapter
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Part of the Classroom Companion: Business book series (CCB)

Abstract

AccorHotels, Europe’s leading hotel group, was going through a major digital transformation initiated by its CEO, Sébastien Bazin. A relative newcomer to the hospitality industry, the private equity investor was shaking up the traditional strategy of a large hotel chain and disrupting AccorHotels’ business model.

References

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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