AccorHotels’ Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb
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AccorHotels, Europe’s leading hotel group, was going through a major digital transformation initiated by its CEO, Sébastien Bazin. A relative newcomer to the hospitality industry, the private equity investor was shaking up the traditional strategy of a large hotel chain and disrupting AccorHotels’ business model.
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