DBS Transformation (C): The World’s Best Digital Bank

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Part of the Classroom Companion: Business book series (CCB)


Since CEO Piyush Gupta and his colleagues reset DBS’s vision and strategy and commenced its transformation in 2009, DBS doubled both its top and bottom lines (see ◘ Table 24.1Company Financials). The accolades and awards it received in 2016 suggested it had successfully transformed to become a world-class multi-national bank and was well on its way to becoming a 22,000 start-up (see full list of accolades and awards ► This included being recognized by Euromoney as the World’s Best Digital Bank:

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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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