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Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya)

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Chapter
  • 90 Downloads
Part of the Classroom Companion: Business book series (CCB)

Abstract

The view had changed since Bob Collymore, chief executive officer of Kenya’s leading telecom operator, made his first helicopter flight over Nairobi, when he moved there 6 years earlier. Soaring up into the sky, he still remembered the excitement he had felt when he got his first bird’s-eye view of the city that would soon become his home.

References

  1. Ivatury/Pickens. (2008). Mobile phone banking and low-income customers. Evidence from South Africa. Washington: CGAP.Google Scholar
  2. Ludwig, S. (2010). Socio-economic impacts and creative usage of mobile financial services among low-income micro-entrepreneurs. Evidence from an ethnographic field research in Kenya. Thesis. Vienna: University of Vienna, Austria.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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