Overview of the e-Business Strategy Framework

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Part of the Classroom Companion: Business book series (CCB)


In Part II of this book, we propose an overarching e-business strategy framework that can serve as a comprehensive basis for e-business strategy formulation. Besides, strategic thinking for e-business and critical success factors of e-business strategy are presented in this chapter.


Strategic thinking Strategy framework Critical success factors 


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Further Reading

  1. For a more detailed discussion of the SWOT concept, see Johnson, G., Scholes, K., & Whittington, R. (2005). Exploring corporate strategy (7th ed.). Upper Saddle River: Prentice Hall.Google Scholar
  2. For a discussion of strategies in different types of organisations, see Mintzberg, H., Quinn, J., & Ghoshal, S. (Eds.) (1998). The strategy process: Concepts, context and cases (4th ed.). Upper Saddle River: Prentice Hall.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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