Digital Transformation at Axel Springer
- 101 Downloads
In 2016, Axel Springer was one of Europe’s largest media houses, with numerous regional and national print publications, including Die Welt and Bild, two of Germany’s best-known newspaper brands. At the turn of the millennium, the company experienced declining revenues and profitability mainly due to digitization of the publishing industry. In response to these problems, CEO Mathias Döpfner decided to break away from the company’s reliance on print and embarked on an internationalization and digital transformation strategy in 2002. The goal was to become the leading digital publisher in Europe.
- Boston, W. (2014, February 10). In Axel Springer’s bid for Forbes, a German player steps out. Wall Street Journal.Google Scholar
- Butcher, M. (2011, March 2). Axel Springer acquires majority stake in kaufDa mobile coupons startup for $40 million. www.techcruch.com.
- Doctor, K. (2015, April 7). What are they thinking? The eight principles for transforming Axel Springer. Politico Media.Google Scholar
- Mance, H. (2016, January 12). Schibsted digital drive rewrites script for squeezed press groups. Financial Times.Google Scholar
- Miller, M. (2013, October 23). Axel Springer shares its 3 pillars of growth in the digital age as INMA European Conference begins. Conference Blog. http://www.inma.org.
- Schultz, S., Steinmetz, V., & Teevs, C. (2013, July 26). Sell-off: Newspaper giant turns back on journalism. Spiegel.Google Scholar
- Sheahan, M. (2013, July 25). Axel Springer sheds oldest print titles in $1.2 billion deal. Reuters.Google Scholar
- Slater, J. (2015, August 14). Axel Springer CEO Mathias Doepfner steps boldly into the future of media. The Globe and Mail.Google Scholar
- Stelter, B. (2015, June 9). Apple’s “News” app stokes fear among journalists. CNNMoney.Google Scholar
- Stone, B., & Silver, V. (2015, August 6). Google’s $6 billion miscalculation on the EU. Bloomberg.Google Scholar
- Weverbergh, R. Strategy: how Axel Springer calculated and then bought its way to European digital dominance. http://www.whiteboardmag.com.