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Digital Transformation at Axel Springer

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Chapter
  • 101 Downloads
Part of the Classroom Companion: Business book series (CCB)

Abstract

In 2016, Axel Springer was one of Europe’s largest media houses, with numerous regional and national print publications, including Die Welt and Bild, two of Germany’s best-known newspaper brands. At the turn of the millennium, the company experienced declining revenues and profitability mainly due to digitization of the publishing industry. In response to these problems, CEO Mathias Döpfner decided to break away from the company’s reliance on print and embarked on an internationalization and digital transformation strategy in 2002. The goal was to become the leading digital publisher in Europe.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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