A Roadmap for e-Business Strategy Implementation

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Part of the Classroom Companion: Business book series (CCB)


The goal of this chapter’s roadmap is to propose the different steps involved in setting up and implementing an e-business strategy from a process-oriented perspective. Firstly, the chapter suggested in broad terms a roadmap for e-business strategy formulation. It then described in detail each of the nine steps involved in this roadmap and illustrated them through examples and some of the case studies contained in this book.


e-Business Strategy e-Business strategy formulation Roadmap 


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Further Reading

  1. Chaffey, D. (2011). Presents general questions related to e-business strategy processes and implementation in e-business and e-commerce management (pp. 235–306). FT/Prentice Hall.Google Scholar
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  5. Venkatraman, N. (2000). Suggests a five-step approach for developing e-business strategies: ‘Five steps to a dot-com strategy: How to find your footing on the Web’. Sloan Management Review, Spring, 15–28.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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