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A Roadmap for e-Business Strategy Implementation

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Chapter
  • 97 Downloads
Part of the Classroom Companion: Business book series (CCB)

Abstract

The goal of this chapter’s roadmap is to propose the different steps involved in setting up and implementing an e-business strategy from a process-oriented perspective. Firstly, the chapter suggested in broad terms a roadmap for e-business strategy formulation. It then described in detail each of the nine steps involved in this roadmap and illustrated them through examples and some of the case studies contained in this book.

Keywords

e-Business Strategy e-Business strategy formulation Roadmap 

References

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Further Reading

  1. Chaffey, D. (2011). Presents general questions related to e-business strategy processes and implementation in e-business and e-commerce management (pp. 235–306). FT/Prentice Hall.Google Scholar
  2. Christensen, C., & Raynor, M. (2003). Provide a detailed account of how to choose different strategy development processes depending on the type of innovation at hand. In The innovator’s solution (pp. 214–231). Boston: Harvard Business School Press.Google Scholar
  3. Migdadi, M. M., Abu Zaid, M. K. S., Al-Hujran, O. S., & Aloudat, A. M. (2016). An empirical assessment of the antecedents of electronic-business implementation and the resulting organizational performance. Internet Research, 26(3), 661–688.CrossRefGoogle Scholar
  4. Palmer, D., & Stoll, M. L. (2013). Offer a detailed analysis of the ethical issues associated with e-business in ‘Ethics in e-business: Emerging issues and enduring themes’. In F. J. Martínez-López (Ed.), Research handbook on e-business strategic management, Series PROGRESS in IS. Springer.Google Scholar
  5. Venkatraman, N. (2000). Suggests a five-step approach for developing e-business strategies: ‘Five steps to a dot-com strategy: How to find your footing on the Web’. Sloan Management Review, Spring, 15–28.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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