Abstract
This chapter will provide a landscape of strategic trends for e-business and indicate what will fundamentally change and revolutionize e-business in the future. Businesses should consider how to manage these trends, seizing potential opportunities and devising strategies for next-generation e-business.
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Notes
- 1.
This section is adapted from Absolunet, “10 Ecommerce Trends for 2018,” 7 10ecommercetrends.com, 2018.
- 2.
This section is adapted from A.Suja, “Everything You Need to Know about Bitcoin and Blockchain in E-commerce,” Ecommerce Platforms, 23 October 2017.
- 3.
Source, “2018 Global blockchain survey,” Deloitte, 2019. Available at: 7 https://www2.deloitte.com/us/en/pages/consulting/articles/innovation-blockchain-survey.html
- 4.
This section is adapted from Accenture Strategy, Redefine your company based on the company you keep, 2018. Available at 7 https://investor.accenture.com/~/media/Files/A/Accenture-IR/investor-toolkit/accenture-techvision-2018-tech-trends-report.pdf
- 5.
Source, Augmented Reality Market by Offering (Hardware (Sensor, Displays and Projectors, Cameras), and Software), Device Type (Head-Mounted, Head-Up, Hand-held), Application (Enterprise, Consumer, Commercial, Automotive), and Geography—Global forecast to 2023, Markets and Markets, July 2017. Available at 7 https://www.marketsandmarkets.com/Market-Reports/augmented-reality-market-82758548.html
- 6.
The three key trends are adapted from The virtual and augmented reality market which will reach $162 billion by 2020, Business Insider Intelligence, 22 August 2016. Available at 7 https://www.businessinsider.com/virtual-and-augmented-reality-markets-will-reach-162-billion-by-2020-2016-8/
- 7.
The applications of AR/VR in business are adapted from A. Arnold, “How AR and VR Are Revolutionizing the Supply Chain,” Forbes, 29 January 2018.
- 8.
After initially failing in its market entry strategy for China, Amazon refocused on India with a market entry strategy based on AI. For more details see R. Bhatia, “Amazon’s India Strategy—Consolidating Its Empire On The Back Of Artificial Intelligence,” Analytics India Magazine, 27 February 2018; M. Sawhney, “7 Ways Amazon Is Winning By Acting ‘Glocally’ In India,” Forbes, 30 April 2018.
- 9.
The key differences between China and Western e-commerce are adapted from Retex, “The 7 Key differences between Chinese and Western e-commerce,” 7 Retexspa.com, 6 December 2017.
- 10.
Source: J. Brookfield, “How Western companies can succeed in China,” The Conversation, 20 October 2016. See also: C. Prange (ed.), Market entry in China, Switzerland, Springer International Publishing, 2016. For an example of the failure of a Western advertising campaign, see R. Williams, “Dolce & Gabbana Is Still Paying for Insulting Chinese Women” Bloomberg, 7 March 2019.
- 11.
This section is adapted from T. Alford, “The emergence of IoT commerce,” Editions Financial, 24 August 2017; Ib-admin, “Future of e-commerce business with Internet of Things (IoT),” Industry Buying, 13 October 2017.
- 12.
Source, Global Automotive Executive Study 2017, KPMG, v.18, 2017 Available at: 7 https://assets.kpmg/content/dam/kpmg/xx/pdf/2017/01/global-automotive-executive-survey-2017.pdf
- 13.
This section is adapted from Bigcommerce, “What is cloud computing?,” 7 Bigcommerce.com; Techtalk, “How Cloud Computing is Shaping E-commerce,” 7 Techtalk.com, 29 May 2018.
- 14.
This section is adapted from M. Bowman, “Video Marketing: The Future of Content Marketing,” Forbes, 3 February 2017.
- 15.
Source L. Kolowich, “16 Video marketing statistics to inform your 2019 strategy,” Hubspot, 29 March 2019. Cited in M. Bowman, ibid
- 16.
This section, including statistics, is adapted from Paazl, “E-commerce returns rates—how much is coming back?,” 7 Paazl.com, 1 November 2017.
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Further Reading
Absolunet. (2018). ‘10 Ecommerce Trends for 2018’, 10ecommercetrends.com.
Bigcommerce. (n.d.). ‘What is cloud computing?’, Bigcommerce.com.
Sonsev, V. (2017). ‘Will AI be the future of retail?’, Forbes.
Suja, A. (2017). ‘Everything you need to know about Bitcoin and Blockchain in ecommerce’, Ecommerce Platforms.
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Jelassi, T., Martínez-López, F.J. (2020). Strategic Trends for e-Business. In: Strategies for e-Business. Classroom Companion: Business. Springer, Cham. https://doi.org/10.1007/978-3-030-48950-2_17
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