Strategic Trends for e-Business

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Part of the Classroom Companion: Business book series (CCB)


This chapter will provide a landscape of strategic trends for e-business and indicate what will fundamentally change and revolutionize e-business in the future. Businesses should consider how to manage these trends, seizing potential opportunities and devising strategies for next-generation e-business.


Blockchain Artificial intelligence/machine learning AR/VR Same-day delivery and last-mile fulfillment E-commerce in China IoT and e-commerce Cloud-based computing and e-commerce Video marketing Online returns 


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Further Reading

  1. Absolunet. (2018). ‘10 Ecommerce Trends for 2018’,
  2. Bigcommerce. (n.d.). ‘What is cloud computing?’,
  3. Sonsev, V. (2017). ‘Will AI be the future of retail?’, Forbes.Google Scholar
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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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