The Strategic Approach of the World’s Biggest e-Tailing Companies: Amazon and Alibaba

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Part of the Classroom Companion: Business book series (CCB)


This chapter provided a synthesized understanding of Amazon and Alibaba from various dimensions. The two companies offer similar e-business services, such as e-commerce, cloud computing, artificial intelligence, and omni-channel businesses. Yet their business models and strategies are quite different. Amazon and Alibaba, as two e-business exemplars, provide many practical lessons on e-business. In this chapter, we firstly describe the lessons that businesses can learn from Amazon and Alibaba. Secondly, we separately analyze their e-business practices. The last section concludes by highlighting the practical implications of the strategic moves made by Amazon and Alibaba.


Amazon Alibaba Strategies for e-business 


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Further Reading

  1. Investopedia. (2016). ‘The Difference between Amazon and Alibaba’s Business Models’,
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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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