Strategies for Mobile Commerce

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Part of the Classroom Companion: Business book series (CCB)


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Further Reading

  1. Martin, B. (2017, January). Mobile’s hierarchy of needs. comScore MMX Multi-Platform.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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