Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce
- 83 Downloads
This chapter started out by giving a definition of mobile e-commerce and depicting the players of the mobile value network. These include mobile equipment vendors for wireless infrastructure and hand-held devices, mobile network operators, IT enablers, application and content providers, as well as portal providers. By segmenting mobile e-commerce consumer and business services, this chapter illustrated the many uses of wireless applications. A detailed classification of mobile commerce services and applications, both for corporate and individual consumers, was also presented. Next, this chapter explained the main advantages of mobile e-commerce over wired e-commerce. Finally, a brief presentation of the ubiquitous commerce framework, which is considered to be the next stage in e-commerce evolution, highlights the new strategies and applications in the field.
KeywordsWired e-commerce Mobile e-commerce Mobile value network Ubiquitous commerce
- Anckar, B., & D’Incau, D. (2002). Value creation in mobile commerce: findings from a consumer survey. Journal of Information Technology Theory and Application, 4(1), 43–64.Google Scholar
- Jensen, C. S., et al. (2001). Location-based services – A database perspective. In Proceedings of the 8th Scandinavian Research Conference on Geographical Information Science (ScanGIS 2001) (pp. 59–68). As.Google Scholar
- Müller-Veerse, F., et al. (2001). UMTS report – An investment perspective. Durlacher Research, 23.Google Scholar
- Sadeh, N. (2002). M-Commerce: technologies, services and business models (p. 52). Wiley.Google Scholar
- Soper, T. (2017, July 27). Mobile payments now account for 30% of Starbucks transactions as company posts $5.7B in revenue. Geekwire.Google Scholar
- Steinbock, D. (2005). The mobile revolution: The making of mobile services worldwide. Kogan Page.Google Scholar
- Sutija, D. (2018, February 16). The dash button was just the beginning: Expanding commerce everywhere. Martechtoday.com.
- For an in-depth portrayal of mobile services, see Steinbock, D. (2005). The mobile revolution: The making of mobile services worldwide. Kogan Page.Google Scholar
- For more information on the categorisation of mobile content, also see Müller-Veerse, F., et al. (2001). UMTS report – An investment perspective. Durlacher Research.Google Scholar
- Keener Strategy. Porter’s five forces for enterprise mobile solutions. Keenerstrategy.com, 24 July 2015.