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Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce

  • Tawfik JelassiEmail author
  • Francisco J. Martínez-López
Chapter
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Part of the Classroom Companion: Business book series (CCB)

Abstract

This chapter started out by giving a definition of mobile e-commerce and depicting the players of the mobile value network. These include mobile equipment vendors for wireless infrastructure and hand-held devices, mobile network operators, IT enablers, application and content providers, as well as portal providers. By segmenting mobile e-commerce consumer and business services, this chapter illustrated the many uses of wireless applications. A detailed classification of mobile commerce services and applications, both for corporate and individual consumers, was also presented. Next, this chapter explained the main advantages of mobile e-commerce over wired e-commerce. Finally, a brief presentation of the ubiquitous commerce framework, which is considered to be the next stage in e-commerce evolution, highlights the new strategies and applications in the field.

Keywords

Wired e-commerce Mobile e-commerce Mobile value network Ubiquitous commerce 

References

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Further Reading

  1. For a detailed presentation of the u-commerce framework, see Watson, R. T., Pitt, L. F., Berthon, P., & Zinkhan, G. M. (2002). U-commerce: Expanding the universe of marketing. Journal of the Academy of Marketing Science, 30(4), 333–347.CrossRefGoogle Scholar
  2. For an in-depth portrayal of mobile services, see Steinbock, D. (2005). The mobile revolution: The making of mobile services worldwide. Kogan Page.Google Scholar
  3. For more information on the categorisation of mobile content, also see Müller-Veerse, F., et al. (2001). UMTS report – An investment perspective. Durlacher Research.Google Scholar
  4. Keener Strategy. Porter’s five forces for enterprise mobile solutions. Keenerstrategy.com, 24 July 2015.

Useful Third-Party Weblinks

  1. www.ecommercetimes.com is an online magazine, which also provides in-depth coverage of mobile commerce topics. n.d.
  2. www.mmaglobal.com is the website of the Mobile Marketing Association, which strives to stimulate the growth of mobile marketing and its associated technologies. n.d.

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Tawfik Jelassi
    • 1
    Email author
  • Francisco J. Martínez-López
    • 2
  1. 1.IMDLausanneSwitzerland
  2. 2.Department of Business Administration 1University of GranadaGranadaSpain

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