Abstract
This chapter started out by giving a definition of mobile e-commerce and depicting the players of the mobile value network. These include mobile equipment vendors for wireless infrastructure and hand-held devices, mobile network operators, IT enablers, application and content providers, as well as portal providers. By segmenting mobile e-commerce consumer and business services, this chapter illustrated the many uses of wireless applications. A detailed classification of mobile commerce services and applications, both for corporate and individual consumers, was also presented. Next, this chapter explained the main advantages of mobile e-commerce over wired e-commerce. Finally, a brief presentation of the ubiquitous commerce framework, which is considered to be the next stage in e-commerce evolution, highlights the new strategies and applications in the field.
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Notes
- 1.
See Balasubramanian et al. (2002).
- 2.
See Anckar and D’Incau (2002).
- 3.
Mobile virtual network operator
- 4.
See Watson et al. (2002).
- 5.
See Galanxhi-Janaqi and Fui-Hoon Ha (2004).
- 6.
See Berthon et al. (2000).
- 7.
Some of these ideas have been extracted from Watson et al. (2002).
- 8.
Contents of this section are an adaptation of the original framework proposed by Watson et al. (2002).
References
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Further Reading
For a detailed presentation of the u-commerce framework, see Watson, R. T., Pitt, L. F., Berthon, P., & Zinkhan, G. M. (2002). U-commerce: Expanding the universe of marketing. Journal of the Academy of Marketing Science, 30(4), 333–347.
For an in-depth portrayal of mobile services, see Steinbock, D. (2005). The mobile revolution: The making of mobile services worldwide. Kogan Page.
For more information on the categorisation of mobile content, also see Müller-Veerse, F., et al. (2001). UMTS report – An investment perspective. Durlacher Research.
Keener Strategy. Porter’s five forces for enterprise mobile solutions. Keenerstrategy.com, 24 July 2015.
Useful Third-Party Weblinks
www.ecommercetimes.com is an online magazine, which also provides in-depth coverage of mobile commerce topics. n.d.
www.mmaglobal.com is the website of the Mobile Marketing Association, which strives to stimulate the growth of mobile marketing and its associated technologies. n.d.
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Jelassi, T., Martínez-López, F.J. (2020). Moving from Wired e-Commerce to Mobile e-Commerce and U-Commerce. In: Strategies for e-Business. Classroom Companion: Business. Springer, Cham. https://doi.org/10.1007/978-3-030-48950-2_12
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