Choosing the Appropriate e-Business Strategy for Interacting with Users
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This chapter provided an overview of Web 2.0. It discussed why Web 2.0 brings about strategic changes in Internet business models. It explained how advances in network infrastructure and software development led to an increased number of web users and a richer user experience. In this chapter, we take a closer look at how businesses leverage the new technological capabilities of the Internet to involve their customers and website users more deeply in the information sharing and content creation process.
KeywordsWeb 2.0 Social Web Social networking Customer relationship management Mass customization Long tail Tipping point
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