Abstract
In this chapter, I discuss the extent and effect of some of the changes in the world of work that have taken place globally in the past few decades. I then show how these changes are reflected in the changing language of the career counseling discourse and manifest in the language of business (the world of work today). I explain also how change is demonstrated by the changing language of business and economics. Some shop window names and signage designs (from cities across the world) are discussed briefly to shed light on the career psychology theory behind avant garde shop names that relates directly or indirectly to recent trends in the language of the career counseling discourse.
Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric. (Bertrand Russell)
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- 1.
For a complete glossary of these terms, see Savickas (2019).
- 2.
Interpretations of the deeper meaning of shop window names and signage designs appear between brackets.
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Maree, J. (2020). Innovating the Language of the Career Counseling Discourse. In: Innovating Counseling for Self- and Career Construction. Springer, Cham. https://doi.org/10.1007/978-3-030-48648-8_6
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