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Integration of Social Media in the Lebanese News Industry, Case of LBCI (Lebanese Broadcasting Corporation International)

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Business and Social Media in the Middle East

Abstract

Technological changes are impacting the business model of businesses from different industries and broadcasters are no exception especially when it comes to News coverage. The very essence of News creation and dissemination is witnessing a turning point leading to a new era that has turned traditional News coverage upside down.

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Notes

  1. 1.

    http://broadcastprome.com/news/television-viewership-in-me-rises-by-78-during-ramadan/.

  2. 2.

    http://thelamp.org/portfolio/a-guide-to-understanding-the-news-and-making-good-choices/.

  3. 3.

    https://www.google.com/search?q=millennials+are+born+between&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiGjYfqzYrfAhWQSxUIHTvXBjUQ_AUIDigB&biw=1200&bih=632#imgrc=xYa2zTNu56imjM.

  4. 4.

    https://www.nielsen.com/content/dam/nielsenglobal/de/docs/Nielsen%20Global%20Video-on-Demand%20Report%20DIGITAL%20FINAL.pdf.

  5. 5.

    https://www2.deloitte.com/insights/us/en/industry/technology/digital-media-trends-consumption-habits-survey.html.

  6. 6.

    https://www.forbesmiddleeast.com/en/list/top-tv-channels-online-in-the-arab-world/.

  7. 7.

    http://blog.effectivemeasure.com/effective-measure-rebrand-to-narratiive.

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Correspondence to Madonna Salameh-Ayanian .

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El Daher, P., Salameh-Ayanian, M. (2020). Integration of Social Media in the Lebanese News Industry, Case of LBCI (Lebanese Broadcasting Corporation International). In: Azoury, N., Daou, L. (eds) Business and Social Media in the Middle East. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-45960-4_9

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