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The Role of Digital Media in the Recruitment Process in the Middle East

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Business and Social Media in the Middle East

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Abstract

Information and communication technologies have certainly marked the development in communication practices in recent years. This evolution has been accompanied by generational changes (Kabla and Gourvennec in Les medias sociaux expliqués à mon boss: Par ceux qui en font et pour ceux qui aimeraient (mieux) en faire. Kawa Editions, 2011). Each generation is unique in its way of understanding the media. Generation Z, in particular, captures the attention and interest of most companies. Companies understood the need to rethink their ways of communication in order to reach these young potential employees, who experienced the advent of social networks and the mobile internet.

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Authors and Affiliations

  1. Notre Dame University-Louaize, Zouk Mosbeh, Lebanon

    Jennifer Abou Hamad

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  1. Jennifer Abou Hamad
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Correspondence to Jennifer Abou Hamad .

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Editors and Affiliations

  1. USEK Business School, Holy Spirit University of Kaslik, Jounieh, Lebanon

    Nehme Azoury

  2. Faculty of Business Administration and Economics, Notre Dame University–Louaize, Zouk Mosbeh, Lebanon

    Lindos Daou

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Abou Hamad, J. (2020). The Role of Digital Media in the Recruitment Process in the Middle East. In: Azoury, N., Daou, L. (eds) Business and Social Media in the Middle East. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-45960-4_4

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