Abstract
With the dramatic increase in the cost of textbooks, university Inclusive Access/E-book (IAE) programs have become a popular alternative for providing the required course content to students at a rate that is significantly lower when compared to traditional textbook models. IAE programs typically provide course content to students through a course-fee structure that is added to students’ tuition and fee schedules for each semester. Overall, universities often use IAE programs in an attempt to reduce the cost of textbooks and to increase accessibility to required course material. This chapter conducts a case study examining the university IAE program at Texas A&M University–San Antonio to demonstrate how the four management functions (i.e., planning, organizing, influencing, and controlling) can be utilized for the successful management of an IAE program.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ainsa, P. (2015). Effects of college students’ characteristics, culture, and language on using E-texts in distance learning. Education, 136(1), 63–68.
Bossaller, J., & Kammer, J. (2014). Faculty views on eTextbooks: A narrative study. College Teaching, 62(2), 68–75. https://doi.org/10.1080/87567555.2014.885877.
Certo, S. C., & Certo, S. T. (2016). Modern management: Concepts and skills (14th ed.). Boston: Pearson.
Chulkov, D. V., & VanAlstine, J. (2013). College student choice among electronic and printed textbook options. Journal of Education for Business, 88(4), 216–222. https://doi.org/10.1080/08832323.2012.672936.
Falc, E. O. (2013). An assessment of college students’ attitudes towards using an online E-textbook. Interdisciplinary Journal of E-Learning & Learning Objects, 9, 1–12.
Fingas, R. (2018, April 3). A brief history of the iPad, Apple’s once and future tablet. Retrieved April 28, 2018, from Apple Insider website: https://appleinsider.com/articles/18/04/03/a-brief-history-of-the-ipad-apples-once-and-future-tablet
Hurley, T. A. (2018, April 21). Personal interview by the author.
Millar, M., & Schrier, T. (2015). Digital or printed textbooks: Which do students prefer and why? Journal of Teaching in Travel & Tourism, 15(2), 166–185. https://doi.org/10.1080/15313220.2015.1026474.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Hurley, C., Ford, W. (2020). Managing a University Inclusive Access (E-Book) Program to Maximize Stakeholder Satisfaction. In: Hurley, T. (eds) Inclusive Access and Open Educational Resources E-text Programs in Higher Education. Springer, Cham. https://doi.org/10.1007/978-3-030-45730-3_13
Download citation
DOI: https://doi.org/10.1007/978-3-030-45730-3_13
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-45729-7
Online ISBN: 978-3-030-45730-3
eBook Packages: EducationEducation (R0)