Managing a University Inclusive Access (E-Book) Program to Maximize Stakeholder Satisfaction

  • Courtney Hurley
  • Weixing Ford


With the dramatic increase in the cost of textbooks, university Inclusive Access/E-book (IAE) programs have become a popular alternative for providing the required course content to students at a rate that is significantly lower when compared to traditional textbook models. IAE programs typically provide course content to students through a course-fee structure that is added to students’ tuition and fee schedules for each semester. Overall, universities often use IAE programs in an attempt to reduce the cost of textbooks and to increase accessibility to required course material. This chapter conducts a case study examining the university IAE program at Texas A&M University–San Antonio to demonstrate how the four management functions (i.e., planning, organizing, influencing, and controlling) can be utilized for the successful management of an IAE program.


E-book Inclusive Access Program Electronic book E-textbook Management Planning Organizing Influencing Controlling Satisfaction Stakeholder Texas Higher education 


  1. 1.
    Ainsa, P. (2015). Effects of college students’ characteristics, culture, and language on using E-texts in distance learning. Education, 136(1), 63–68.Google Scholar
  2. 2.
    Bossaller, J., & Kammer, J. (2014). Faculty views on eTextbooks: A narrative study. College Teaching, 62(2), 68–75. Scholar
  3. 3.
    Certo, S. C., & Certo, S. T. (2016). Modern management: Concepts and skills (14th ed.). Boston: Pearson.Google Scholar
  4. 4.
    Chulkov, D. V., & VanAlstine, J. (2013). College student choice among electronic and printed textbook options. Journal of Education for Business, 88(4), 216–222. Scholar
  5. 5.
    Falc, E. O. (2013). An assessment of college students’ attitudes towards using an online E-textbook. Interdisciplinary Journal of E-Learning & Learning Objects, 9, 1–12.CrossRefGoogle Scholar
  6. 6.
    Fingas, R. (2018, April 3). A brief history of the iPad, Apple’s once and future tablet. Retrieved April 28, 2018, from Apple Insider website:
  7. 7.
    Hurley, T. A. (2018, April 21). Personal interview by the author.Google Scholar
  8. 8.
    Millar, M., & Schrier, T. (2015). Digital or printed textbooks: Which do students prefer and why? Journal of Teaching in Travel & Tourism, 15(2), 166–185. Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Courtney Hurley
    • 1
  • Weixing Ford
    • 1
  1. 1.Texas A&M University-San AntonioSan AntonioUSA

Personalised recommendations