Abstract
Facebook is the most popular platform in the world. Marketers would like to use Facebook user data, which comprises large amounts of information which is useful for marketing. Therefore, analyzing the generation of Facebook users for marketing research is important to successfully capture the target market. In this research, posted data of Thai Facebook users will be analyzed using the combined methods of deep learning and probability of words data. The experiment result yields an accuracy of 82.90% per user and 52.48% per status, which is better than using other models alone such as Multi-Layers Perceptron (MLP), Convolution Neural Networks (CNN), or Long Short-Term Memory (LSTM). The experiment results show that using probability of words in each generation can help to increase the efficiency of the model.
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Tangtreerat, S., Sinthupinyo, S. (2020). Classification of Generation of Thai Facebook Users Using Deep Learning with Probability of Words. In: Meesad, P., Sodsee, S. (eds) Recent Advances in Information and Communication Technology 2020. IC2IT 2020. Advances in Intelligent Systems and Computing, vol 1149. Springer, Cham. https://doi.org/10.1007/978-3-030-44044-2_6
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