The Words of People Who Cycle

Part of the Postdisciplinary Studies in Discourse book series (PSDS)


This chapter investigates a corpus of interviews carried out for the ESRC project Cycling Cultures in a Mass Motorised Society. By looking at spoken discourse, this analysis retrieves what makes people choose cycling over other means of transport, as these arguments may prove effective in promotional material. The investigation focuses on road users labels, the use of metaphors, ‘us vs. them’ discourse, framing and reframing strategies. The role attributed to ‘culture’ is observed together with the notion of lifestyle practices, exploring the role played by identity-related issues. The chapter closes with some hints for motivational campaigns retrieved from the observation of themes touched by the interviewees, highlighting the positive effects of slow cycling and connecting these aspects to the ecosophy behind the book and the notions of good life and well-being.


Culture Lifestyle practices Slow cycling Ecology Good life 


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Culture, Politics and SocietyUniversity of TurinTurinItaly

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