The Words of People Who Cycle
- 106 Downloads
This chapter investigates a corpus of interviews carried out for the ESRC project Cycling Cultures in a Mass Motorised Society. By looking at spoken discourse, this analysis retrieves what makes people choose cycling over other means of transport, as these arguments may prove effective in promotional material. The investigation focuses on road users labels, the use of metaphors, ‘us vs. them’ discourse, framing and reframing strategies. The role attributed to ‘culture’ is observed together with the notion of lifestyle practices, exploring the role played by identity-related issues. The chapter closes with some hints for motivational campaigns retrieved from the observation of themes touched by the interviewees, highlighting the positive effects of slow cycling and connecting these aspects to the ecosophy behind the book and the notions of good life and well-being.
KeywordsCulture Lifestyle practices Slow cycling Ecology Good life
- Aldred, R. (2012a). Cycling Cultures: Summary of Key Findings and Recommendations. https://westminsterresearch.westminster.ac.uk/item/8z5y3/cycling-cultures-summary-of-key-findings-and-recommendations. Accessed 2 June 2019.
- Aldred, R. (2012b). Cycling Cultures in a Mass Motorised Society [computer file]. Colchester, Essex: UK Data Archive [distributor], September 2014. SN: 7545 http://dx.doi.org/10.5255/UKDA-SN-7545-1.
- Aldred, R. (2013). Incompetent or Too Competent? Negotiating Everyday Cycling Identities in a Motor Dominated Society. Mobilities, 8(2), 252–271.Google Scholar
- Brezina, V., Timperley, M., & McEnery, T. (2018). #LancsBox v. 4.5 [software]. Available at http://corpora.lancs.ac.uk/lancsbox.
- Cox, P. (Ed.). (2015). Cycling Cultures. Chester: University of Chester Press.Google Scholar
- Goddard, T., Ralph, K., Thigpen, C. G., & Iacobucci, E. (2019). Does News Coverage of Traffic Crashes Affect Perceived Blame and Preferred Solutions? Evidence from an experiment Transportation Research Interdisciplinary Perspectives.Google Scholar
- Gorz, A. (2010). Ecologica. Chicago, IL: University of Chicago Press.Google Scholar
- Mayor of London. (2018). Mayor’s Transport Strategy. Greater London Authority. https://www.london.gov.uk/what-we-do/transport/our-vision-transport/mayors-transport-strategy-2018. Accessed 18 July 2019.
- OED Online. (2019). Oxford University Press. www.oed.com.
- van Dijk, T. A. (1992). Discourse and the Denial of Racism. Discourse and Society, 3(1), 87–118.Google Scholar