London Mayor’s Transport Strategy
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In this chapter, the discursive strategies employed in the 2018 Mayor’s Transport Strategy and the Cycling Action Plan for London are observed and analysed. Linguistic notions are outlined and their relevant features for critical discourse analysis explained—transitivity, nominalisation, modality, lexical choices and agency. Corpus Linguistics (CL) and Corpus-Aided Discourse Analysis (CADS) are briefly introduced. In the texts under scrutiny, the absence of a narrative of conflict and the inclusive ways of speaking about road users show a clear attempt to stir away from an ‘us vs- them’ approach. A section is dedicated to nudging strategies and their ideological implications observing how the issue of free choice is dealt with in the corpus analysed. The chapter also reveals the pervasive paradigm of the market society, which is prominent in both documents, and shows how systems thinking can help us understand and reframe the relation between the geobiosphere and the economic system.
KeywordsNudge Transitivity Nominalisation Agency Growth
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