Advertisement

London Mayor’s Transport Strategy

Chapter
  • 114 Downloads
Part of the Postdisciplinary Studies in Discourse book series (PSDS)

Abstract

In this chapter, the discursive strategies employed in the 2018 Mayor’s Transport Strategy and the Cycling Action Plan for London are observed and analysed. Linguistic notions are outlined and their relevant features for critical discourse analysis explained—transitivity, nominalisation, modality, lexical choices and agency. Corpus Linguistics (CL) and Corpus-Aided Discourse Analysis (CADS) are briefly introduced. In the texts under scrutiny, the absence of a narrative of conflict and the inclusive ways of speaking about road users show a clear attempt to stir away from an ‘us vs- them’ approach. A section is dedicated to nudging strategies and their ideological implications observing how the issue of free choice is dealt with in the corpus analysed. The chapter also reveals the pervasive paradigm of the market society, which is prominent in both documents, and shows how systems thinking can help us understand and reframe the relation between the geobiosphere and the economic system.

Keywords

Nudge Transitivity Nominalisation Agency Growth 

References

  1. Baslington, H. (2008). Travel Socialization: A Social Theory of Travel Mode Behavior. International Journal of Sustainable Transportation, 2(2), 91–114.CrossRefGoogle Scholar
  2. Bike for Brussels. (2019). Bike for Respect. https://bike.brussels/en/insults. Accessed 14 November 2019.
  3. Fairclough, N. (1992). Discourse and Social Change. Cambridge: Polity Press.Google Scholar
  4. Fowler, R., & Kress, G. (1979). Rules and Regulations. In R. Fowler, R. Hodge, G. Kress, & T. Trew (Eds.), Language and Control (pp. 26–45). London: Routledge and Kegan Paul.Google Scholar
  5. Gonella, F., Almeida, C. M. V. B., Fiorentino, G., Handayani, K., Spano, F., Testoni, R., et al. (2019). Is Technology Optimism Justified? A Discussion Towards a Comprehensive Narrative. Journal of Cleaner Production, 223, 456–465.CrossRefGoogle Scholar
  6. Greater London Authority. (2016). A City for All Londoners. https://www.london.gov.uk/sites/default/files/city_for_all_londoners_nov_2016.pdf. Accessed 10 November 2019.
  7. Halliday, M. A. K. (1994). An Introduction to Functional Grammar. London: Edward Arnold.Google Scholar
  8. Halliday, M. A. K. (2001). New Ways of Meaning: The Challenge to Applied Linguistics. In A. Fill & P. Mühlhäusler (Eds.), The Ecolinguistics Reader: Language, Ecology and Environment (pp. 175–202). London and New York: Continuum.Google Scholar
  9. Koller, V., Hardie, A., Rayson, P., & Semino, E. (2008). Using a Semantic Annotation Tool for the Analysis of Metaphor in Discourse. Metaphorik, 15, 141–160.Google Scholar
  10. Lakoff, G. (2010). Why It Matters How We Frame the Environment. Environmental Communication, 4(1), 70–81.CrossRefGoogle Scholar
  11. Leech, G. (1992). Corpora and Theories of Linguistic Performance. In J. Svartvik (Ed.), Directions in Corpus Linguistics: Proceedings of the Nobel Symposium 82 (Vol. 65, pp. 105–122). Berlin: Mouton de Gruyter.Google Scholar
  12. Lyons, G. (2004). Transport and Society. Transport Reviews, 24(4), 485–509.CrossRefGoogle Scholar
  13. Machin, D., & Mayr, A. (2012). How to Do Critical Discourse Analysis. London: Sage.Google Scholar
  14. Manchester FOE. (2006). Fast Lane Fat Lane Ad Campaign. https://www.manchesterfoe.org.uk/loveyourbike/fast-lane-fat-lane-ad-campaign-2006/. Accessed 14 November 2019.
  15. Marchi, A., & Taylor, C. (2018). Corpus Approaches to Discourse, a Critical Review. London and New York: Routledge.Google Scholar
  16. Mautner, G. (2010). Language and the Market Society: Critical Reflections on Discourse and Dominance. London: Routledge.Google Scholar
  17. Mayor of London. (2018). Mayor’s Transport Strategy. Greater London Authority. https://www.london.gov.uk/what-we-do/transport/our-vision-transport/mayors-transport-strategy-2018. Accessed 18 July 2019.
  18. McEnery, T., & Hardie, A. (2012). Corpus Linguistics: Method, Theory and Practice. Cambridge: Cambridge University Press.Google Scholar
  19. Meadows, D. H. (2008). Thinking in Systems: A Primer (D. Wright, Ed.). White River Junction, VT: Chelsea Green Publishing.Google Scholar
  20. Mulderrig, J. (2018). Multimodal Strategies of Emotional Governance: A Critical Analysis of ‘Nudge’ Tactics in Health Policy. Critical Discourse Studies, 15(1), 39–67.CrossRefGoogle Scholar
  21. Partington, A., Duguid, A., & Taylor, C. (2013). Patterns and Meanings in Discourse: Theory and Practice in Corpus-Assisted Discourse Studies (CADS). Amsterdam and Philadelphia: John Benjamins.CrossRefGoogle Scholar
  22. Popan, C. (2019). Bicycle Utopias: Imagining Fast and Slow Cycling Futures. London and New York: Routledge.CrossRefGoogle Scholar
  23. Rayson, P. (2008). From Key Words to Key Semantic Domains. International Journal of Corpus Linguistics, 13(4), 519–549.CrossRefGoogle Scholar
  24. Simpson, P., Mayr, A., & Statham, S. (2019). Language and Power a Resource Book for Students. London and New York: Routledge.Google Scholar
  25. Spinney, J. (2016). Fixing Mobility in the Neoliberal City: Cycling Policy and Practice in London as a Mode of Political—Economic and Biopolitical Governance. Annals of the American Association of Geographers, 106(2), 450–458.Google Scholar
  26. Sterman, J. D. (2012). Sustaining Sustainability: Creating a Systems Science in a Fragmented Academy and Polarized World. In M. P. Weinstein & R. E. Turner (Eds.), Sustainability Science: The Emerging Paradigm and the Urban Environment. New York: Springer.Google Scholar
  27. Stibbe, A. (2018). Positive Discourse Analysis: Rethinking Human Ecological Relationships. In A. F. Fill & H. Penz (Eds.), The Routledge Handbook of Ecolinguistics (pp. 165–178). New York and London: Routledge.Google Scholar
  28. Street-Porter, J. (2017, September 22). Cyclists Are Rude, Abusive and Uncivil—But They Do Deserve More Protection on Our Roads. The Independent, retrieved online https://www.independent.co.uk/voices/cyclist-london-cycling-charlie-alliston-kim-briggs-helmets-vehicles-pedestrians-a7961551.html.
  29. Tapper, J. (2019, June 29). Tired of London: Thousands Flee Capital for a Quieter Life. The Guardian, retrieved online https://www.theguardian.com/uk-news/2019/jun/29/tired-of-london-thousands-flee-capital-for-a-quieter-life.
  30. TfL—Transport for London. (2017). Mayor’s Transport Strategy: Supporting Evidence. http://content.tfl.gov.uk/mts-challenges-and-opportunities-report.pdf. Accessed 31 July 2019.
  31. TfL—Transport for London. (2018a). Cycling Action Plan. http://content.tfl.gov.uk/cycling-action-plan.pdf. Accessed 18 July 2019.
  32. TfL—Transport for London. (2018b). Consultation Report. https://consultations.tfl.gov.uk/policy/mayors-transport-strategy/user_uploads/mts-consultation-report-4.pdf. Accessed 31 July 2019.
  33. TfL—Transport for London. (2019). Active Travel. https://tfl.gov.uk/campaign/active-travel. Accessed 21 November 2019.
  34. Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving Decisions About Health, Wealth and Happiness. New Haven and London: Yale University Press.Google Scholar
  35. van Dijk, T. A. (2001). Multidisciplinary CDA: A Plea for Diversity. In R. Wodak & M. Meyer (Eds.), Methods of Critical Discourse Analysis (pp. 95–120). London: Sage.Google Scholar
  36. Walker, P. (2019, July 8). Channel 5’s ‘Nonsense Will Make Me and Other Cyclists Less Safe. The Guardian. https://www.theguardian.com/environment/bike-blog/2019/jul/08/channel-5s-nonsense-will-make-me-and-other-cyclists-less-safe. Accessed 25 July 2019.

Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Culture, Politics and SocietyUniversity of TurinTurinItaly

Personalised recommendations