History, Urban Planning and Controversies
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This chapter provides an overview of the major aspects linked to cycling advocacy or cycling policies, first from a historical perspective then focusing on contemporary cycling-related issues and findings. The role that non-linguists attribute to language and metaphors is highlighted, as in the metaphor of Darwinian evolution to frame the technological changes of velomobiles through history or the creation of ‘jaywalkers’. Some history of urban planning is presented, focusing on Buchanan’s work. The chapter then reports studies on ‘bikelash’, highlighting on discursive strategies to prevent it. At the end of the chapter some controversial issues that often arise when discussing cycling are briefly explained, these are mandatory helmet laws, road tax, safety in numbers and the exposure to pollution.
KeywordsVelomobile Jaywalking Road tax Bikelash Safety in numbers
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